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Walmart: Black Friday-Like Prices on Toys and Electronics Starting This Friday (Christmas Ad Match Policy Applies to Online Purchases Too!)

6:56 AM MST
The links in the post below may be affiliate links. Read the full disclosure.

Mark your calendars! Starting this Friday, November 22nd at 8AM, Walmart stores across the country and will be offering up Black Friday-Like prices on popular toys, electronics, and more to match select Black Friday offers from Target, Toys R’ Us and Best Buy one week early.

Here are some examples of toys and electronics that will be part of Walmart’s Pre-Black Friday Saving Event (only while supplies last!):

LeapPad 2 $39.99 (was $79)
Little Tikes Cozy Coupe  $34.99 (was $49.87)
Nerf Rebelle Crossbow $11.99 (was $19.88)
LG 50-inch HDTV $448 (was $598)
Skylanders and Infinity Starter Packs $37 (was $74.96)

And take note of Walmart’s updated Christmas Ad Match Policy. In addition to matching a local competitor’s printed ad on an identical item in-store from now through December 24th even if you find the lower advertised price later, this same ad match guarantee also applies to online purchases! If you buy a qualifying item on between November 1st and December 24th and find a lower advertised price on an identical product, send an email to and you’ll snag a Walmart eCard for the difference! Get all the details here.

* For all the Walmart Black Friday Deals, check out this post.

(Thanks, Marjorie and Gail!)

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  • Nicole L says:

    Awesome! I have one of these items on layaway right now and will save $20 on the final price:)

  • Amanda says:

    Ok so if I go to walmart friday morning will it already ring up that price? Or do I need to tell them or show them the online black friday ad?

    • Katie says:

      Yes, I would like to know this also? If I go to a Walmart store, will the items advertised ring up the Pre-Sale price on Friday 11/22/13?

  • Kathy says:

    I’m asking about your email when and if we do this ad match online. Is Christmas supposed to be spelled wrong in the email address???? Could be frustration for many people who try to email and it not work?

  • Diana says:

    Is it just matching your purchase to ads for instore competitor deals? Or from online competitors? (, Hope that question makes sense!

  • Leah says:

    Will the leap pad price be matched online or will I have to take the ad to the store?
    Thanks!!! This made my day

  • Casey says:

    Does this ad match policy apply to Black Friday deals? Specifically, Target has a 50” TV on sale for $229 will they match it even if Walmarts price is $428? Also, will they price match over the phone/on-line order or do you have to go into store?
    Thanks in advance!

  • kerry says:

    Does anyone know if this is the same leappad that was advertised for them for black friday? I thought that the price was more expensive on the black friday deal. this may be a great deal if so

  • seadams says:

    The TVs will be different… an associate explained to me that each big box store gets “Their” version of that TV. So say it’s a Sony 50″… they’ve match the product number and each big box store will have their own for that item.

    This is info I was told by a walmart associate. He also said generally the black Friday TV’s are different from the ones they generally carry (barcode at least) and they will not price adjust.

    I had a sharp flatscreen that was bought during a black Friday sale… the TV went out. When we took it to the shop to have it repaired… thinking it was worth it… the shop owner joked “I’m guessing this was a Walmart black Friday TV?” and assured us it’d be cheaper to buy a new TV. :/

    • Tia says:

      Their was a segment on 20/20 (or similar news show) last year about the “black Friday” electronics. They are made just for the sales and can be inferior products. And you’re so right about each store having it’s own TV. They’re all similar but rarely exact.

  • Leah says:

    I just saw this in the fine print about the ad match: “Christmas Ad Match applies to in-store prices only and excludes Thanksgiving Day and Black Friday ads.”

    So it looks like we can’t match any Black Friday ads. :(

  • Lisa says:

    This post reminds me…did anyone actually receive an ecard from the price-error debacle? I’m not confident that Walmart will honor its own word.

  • Rebecca says:

    I’m confused by a few things in this statement. Can someone clarify?

    “On Thanksgiving Day, Black Friday and any of their shopping trips, customers can take advantage of the everyday ad match policy* available at Walmart stores. If a customer spots a lower price on an advertised item, and comes into a Walmart store during the same day and time that the competitor’s ad is valid, Walmart will match the price at the register.”

    “*Editor’s Note:
    Christmas Ad Match applies to in-store prices only and excludes Thanksgiving Day and Black Friday ads. ”

    Does this mean that they will match the Thanksgiving Day/Black Friday ads on Thanksgiving Day/Black Friday? Does the note just apply to buying something now and then taking ad in later to get credit for difference?

    • Amanda says:

      I’ve spoken to a manager at walmart and they will price match on black friday and thanksgiving if you have the ad and you are there during that specific sale time. They will not let you Ad match though. So say you bought a Leappad a few days before thanksgiving and then bring it back to get a price adjustment on black friday they wont do that.

      • Betty says:

        I think the key is that they will price match Black Friday ads at the same time/date of the other store’s Black Friday sale. I personally do most of my shopping on Cyber Monday from the comfort of my jammies. Sometimes I stumble upon Black Friday deals online on Black Friday.

      • Brandy says:

        I asked at my Walmart and was told the same as Amanda.

    • debra says:

      I spoke with the store manager at my local Walmart to clarify this issue. She said they WILL NOT price match Black Friday or Thanksgiving Day ads. So really they should just say those days are excluded from the price match policy. They are confusing people. I found last year I did better shopping online with prices the same as Black Friday and BETTER.

    • glo says:

      I find this funny. I know best buy honored black Friday price match last year and I didn’t even have the ad. I called and talked to the manager and he looked it on-line and match the price for me.

  • nancyjoy says:

    If I go to Walmart now & put the leappad2 on layaway & pay it off on Friday it will ring up 39.99?

  • Moms says:

    They will price match Black Friday ads but only on that day and during the “sale time.”

  • Moms says:

    Putting something on layaway now will not let it ring up on sale Friday. They will have items with a different barcode for that sale and once they are gone they will not price adjust the same item that does not ring up the sale price because they limit the quantity.

  • jayme says:

    if i put the leappad on layaway and go on friday to pick it up, will it reflect the price i am picking it up at (the sale price) or will it reflect the price i put it on layaway for (the 77 dollar)??? might just go layaway it if i could still get the sale price. :)
    please let me know, never have done that before. ;)

  • Laura says:

    If you say starting at 8 am on Friday – what time zone are we talking about? There are some things l’d like to try to get the price on line – but not sure what time we’re talking about for me.

  • Nhung says:

    Does anyone know if this is 8am pacific, central, or eastern time?

  • ashli says:

    “With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever. Every opportunity to get a great deal – whether this weekend, on Thanksgiving Day or Black Friday weekend – matters for our customers. When it comes to price, we’re going to deliver for them.” it also says this?

    • Moms says:

      They will price match on Black Friday but only during the sale times. I have been doing it for years. They will not honor the Christmas ad match that will allow you to buy now then get a gift card for the price difference for Black Friday sale ads. Hope this makes sense.

      • debra says:

        My Walmart store manager said they will not ad match Black Friday ads. She showed me the display card which specifically says Excludes Black Friday.

        • Danielle says:

          They will not Ad match, but they will price match. Ad match and price match are two different policies.

          • Ginger says:

            can you explain the difference between ad match and price match please? I am new at all of this :)

            • laura says:

              Ad match means you buy the item now and can get the price adjusted any time between now and Christmas. Walmart is not allowing this on Black Friday. I’m sure this is to avoid customers buying up all the product ahead of time and then getting the price adjusted later which is what a bunch of people on this thread are trying to do with the LeapPad thingy.
              Price match is what Walmart does all the time (I use it on groceries a lot). You take in an ad and they adjust your price right then and there for the product you are currently buying. Walmart WILL do this on Black Friday if it is the exact same item and during the same time the item is on sale elsewhere.

  • Angela says:

    So, if I go in Friday will these items just ring up at the sale price? Or do I need to take an ad with me.

  • Joy says:

    If you pay with a Discover card, Discover has a price protection benefit. If you find a lower price within 90 days, submit a claim form, receipt, and a copy of the ad, and Discover refunds the difference.

    • Betty says: Here’s what it says on the Discover website:


      Discover Cardmembers will be reimbursed for the cost difference between the original purchase price of a covered item and the subsequent lower price when their eligible recent purchases are found at any store for a lower price. You are automatically eligible if the entire purchase is made with your Discover card. Keep this evidence of coverage for your records.

      Detailed Description

      Coverage applies when the identical item is found at a lower price, at any store, within 90 days after the original purchase date.

      Eligible Items for This Benefit

      Most new noncommercial retail products that are purchased in full with a Discover card are eligible for this benefit.

      Benefit Level

      There is a per-item limit of $500 and an annual program payment limit of $2,500 per account. Coverage is limited to three of an identical item with a limit of one refund per eligible item. Payment is made net of any applicable taxes, storage, shipping, handling and postage charges.

      Who is Covered

      This coverage is provided to Discover Cardmembers automatically whenever their Discover card is used for the entire purchase price of a covered item. No registration of the covered purchase is necessary.


      This plan is provided at no additional cost to Discover Cardmembers.

      Claims Process

      Who to Contact

      Benefit and claim information is available by contacting Discover at 1-800-DISCOVER (1-800-347-2683), Monday through Friday, 8 a.m. to 8 p.m. (ET) and Saturday from 8 a.m. to 12 p.m. (except holidays).

      Claim Notice Deadline

      You must report the claim within 90 days of the original purchase date or the claim may not be honored.

      Claim Submission Deadline

      All necessary documentation must be postmarked within 30 days of the request for the claim form. Any additional documentation must be received within 60 days of the request for such information in order for the claim to remain eligible for payment.

      • dunkin says:

        thanks for this idea…. :D it will be a great christmas present for my daughter and niece…. and finally i can get my ipad back! :D

  • Rachel says:

    Kmart is doing a buy one get one little people on Thanksgiving morning. Will that work at Walmart doing ad match? But only on Thanksgiving right? I plan to use my $10 off fisher price coupons!!!!

    • Elizabeth says:

      Walmart will only match if it has the actual price listed Ex: Not 10% off, BOGO, save $10 off regular retail, etc. It has to say the actual price for them to match it.

  • Jessica says:

    Have there been any Little Tikes coupons to match with the Cozy Coupe??

  • debra says:

    There was a $10 off Skylanders Swap Force coupon valid thru 11/30 on select Frito Lay Chips bags recently. This will make a sweet deal of $27 in stores Friday!

  • Ann says:

    Ok, i will throw a question in the mix here, If the Rebelle Crossbow will be $11.99, can i go to TRU and price watch it Friday? Since technically its not Black Friday. I have a Groupon left to use and thats on my list of things to buy.

  • Meg says:

    I can’t remember where…but there’s a $5 coupon for the little tikes cozy coupe from one of the sunday papers probably about a month ago. Just fyi if you are wanting to get that.

  • Kate says:

    Did anyone figure out what time zone the online shopping is? I tried to read through all the comments but icouldn’t find an answer. I even called the 3 walmart stores near me and they had no idea what i was talking about!!

    • Laura says:

      I even sent an email to customer service to get an answer and what they wrote me back just refers to Black Friday and not all prices will be on line. Didn’t help at all – sent a response back to let them know that wasn’t what I was asking. We’ll see if they respond again.

  • debra says:

    I am even more frustrated after calling my local Walmart manager. She still insist they WILL NOT price match any Black Friday ads even during times listed.

  • Casey says:

    Bout time they start matching the online price.

  • Michelle says:

    Does anyone know where I can find the advertised deals for this Friday’s (nov 22nd) pre-Black Friday sales event at Walmart?

  • kimmsu says:

    If you click on the link above it will take you to the Walmart page which states which items will be on sale this Friday.

  • Janelle says:

    I just got home from my local walmart and the assistant manager in electronics had no clue what I was talking about. She thought I was making it up. Is there anyway to see the ad or an official announcement from

    • Linana says:

      You can read the announcement on WalMart’s Corporate website. From, scroll down to the bottom and click on “corporate”.

  • Nikki says:

    Can you prove match these items at target?

    • Megan says:

      If the item price is online at you should be able to? I have price matched a few things at Target with and I just pull up the item on my phone, the guest services person looks at it and types it in the computer.. My Target even lets me use Target coupons on price matches, they always scan just fine too. *I asked before I tried this btw and was told “why not, if it scans its fine” so ymmv

  • trishapfistera says:

    Can these be purchased online? If so, is it 8am EST

  • Chris says:

    What if I have already purchased Skylanders at full price? Can I take it to customer service on Friday and have them adjust the price? Is that a dumb question?

  • sonya says:

    Holy smokes. I’m so confused. I think we are all confusing this a little. So, if I’m clear, this sale that starts on Nov 22nd isn’t considered part of the “black Friday/thanksgiving day” sale. So, since they are offering the add match policy I could technically go buy the skylanders starter pack online now for full price then take my receipt in on Nov 22nd and get a gift card for the difference?

    • Nia says:

      That’s exactly what I think too! I need clarification. I’m going to go put Disney infinity on layaway tomorrow or buy and go Friday for adjustment. Can anyone clarify????

      • Sonya says:

        Just got a reply from Walmart. Says they do not price match their own ad so guess we have to wait until Friday to snag these deals. Bummer lol

  • Crystal M. says:

    I also am interested in the leap pad 2 so I called my local target and asked if they will price match and they said yes as long as I have a paper ad or they can look it up on because it’s technically not a black friday sale!! So I will by pass the hassle and go straight to target with my red card and save an extra 5% off plus use my gift card from a past return!! Super excited about this deal is anyone doing the same ? And if so I guess on friday the 22nd the price of the leap pad 2 at will be showing $39.99 ? Does anyone know ?If so please reply cause I dont know how I’m gonna match with no evidence of this price please help!

    • Brigitte says:

      Crystal if you click the link above for Pre-Black Friday Savings Event it takes you to the Walmart Corp site. If you scroll down a little bit it shows some examples of items on sale and the first one is the leappad2 for $39.99. I would think you could use that to price match.

  • Melissa S. says:

    For those curious about placing your item on layaway today and then cancelling it on Friday…I just got off the phone with my local WalMart and was told that if you cancel layaway, there is a $10 fee. Also, depending on your store, they may or may not bring the item up to the front for restocking. So, it’s not guarenteed the item will be given back to you. Doesn’t neccessarily seem worth the touble.

    • debra says:

      Layaway doesn’t open until 10am. You can delete items from layaway so as long as you still have 1 item left you would not get the charge. I am planning an early am trip to be in store with item in hand to check out at 8.

  • Beth says:

    Mercy me! Just got off the phone with corporate and my local Walmart. Neither had a clue about anything….Corporate said not to quote her – she wasn’t sure what time zone that the online started. Local store said that they didn’t know what procedure they were using – whether it would just be run to the aisle and grab or the items would be in a certain section of the store. I was told to call back tomorrow evening. What a disaster this could be! I’m not sure whether to chance it online or go to the store…Anyone else have any suggestions or know anything else?

  • april luffe says:

    from what I understand the leappad 2 will not be $39.99 online you will only be able to get it in store only. anybody else hear this

  • Crystal says:

    I’m am so excited about this. I just hope everything stays in stock long enough for me to buy it. Just about everything on my kids lists are on discount on this sale. No need for me to go into the store lol.

    • Crystal says:

      Looks like most of these items have to be bought in store. :( my store dosent carry the crossbow. I’ll go up there today and see what I can get. I don’t like shopping big store sales at Walmart. Hope it’s not like Black Friday there.

  • Rachel says:

    I just found the complete list at

    Where did you hear that it was only in-store??

  • Delicia says:

    I know someone already mentioned this, but DO check GameStop, if you have one near by. I scored the LeapPad 2 for $39.99 yesterday PLUS their games were $4.99 each. The sales associate had to get the games out of the backroom, so you might ask if they have any.

  • Melanie says:

    The prices are definitely already ringing up in store. Got all of my board games and my nerf rebel cross bows! Super excited :D

  • Julie says:

    I got the cozy coupe for $34.99 at Walmart today. It rang up the correct price. Thanks!

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