Are YOU Buying Fewer Basics?
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Have you noticed that you are buying less basic items like toothpaste, cereal, laundry detergent and razors? Are you opting to purchase store brands over name brands?
According to an article in The Wall Street Journal entitled “Discounts Are Piled On as Americans Buy Fewer Basics,” shoppers are purchasing less packaged goods, less laundry detergent (maybe due to higher-efficiency machines requiring less detergent), less soda, less toothpaste and less household products in general compared to year’s past.
To combat this decrease in consumer spending, companies like Procter & Gamble Co., Georgia Pacific Corp., and Henkel AG have been offering up some awesome deals and coupons – remember all the fantastic Purex deals that you could score at the drugstores last month and the different gift card promotions that have been offered at Target when you buy select household items). All of these coupons and special offers are attempts to get Americans to increase their spending habits in these categories.
So how about YOU? Do you find this article to be true when it comes to your own spending habits?
(Thanks to Sherry for passing along this article!)