New Site! Hip2BeHome

Subscribe to our newsletter

Would YOU Pay Double for Premium Milk?

Hip2Save may earn a small commission via affiliate links in this post. Read our full disclosure policy here.

187 Comments
HOT! Getting Toasty! Lukewarm Starting To Melt Ice Ice Baby
0.0 / 0 ratings

Coca-Cola recently announced that it will begin selling a premium-priced, protein-boosted milk under the Fairlife label – it will be available nationwide next month. According to Coke, the milk is specially cold-filtered with 50% more protein, 50% less sugar and 30% more calcium than conventional milk with a 52-ounce bottle (less than a half-gallon!) priced about $3.98 to $4.20 (yikes!). In fact, at a supermarket in Indianapolis, a 52-ounce bottle of Fairlife is being sold for $4.59 – more than double the cost of the national average for a half-gallon of milk. Click here and/or here for more information.

What are your thoughts? Would YOU pay more for this premium milk?

(Thanks, Kathryn!)

Join The Discussion

Comments 187

  1. joannemart

    I purchased the chocolate milk for my grandchildren, 3 weeks ago Sam’s Club had 2 bottles for $5 and change, so I figured why not. Let me say, the kids, my husband, who’s very fussy, and myself thought it was the best tasting chocolate milk ever! BUT, went back last week to buy more and they upped the price to $7 plus change for 2!! I was disappointed but bought it anyway. Many of my grandchildren don’t eat as much protein as they should,so I’ll probably continue to buy it. It really is good.

  2. Brianna

    I buy organic milk. For all the organic naysayers, you’re basing your disdain on research. Well you should also note how limited the research is. There is at least one study that shows organic produce does have higher vitamin content. There are studies that show organic milk has a better ratio of omega 3 and omega 6 as well as higher vitamin e and antioxidants.

    I could go on about that but you seem like your mind is made up. What about the effects of the additional pesticides and hormones to the environment? Or the effects of factory farms on the environment? The soil, the pollution, not to mention inhumane treatment of animals.

    No, I’m not saying it will make you smarter or better but please do not spread ignorance. It goes beyond nutrition. Not all organic is equal or perfect but the good organic is better for our animals, our bodies, and our planet.

  3. Jill

    At that price it won’t be making it’s way to my house.

  4. Tom d

    I’ve been drinking this for a couple months now. The 2% is the best imo. The cows aren’t treated with hormones, but they don’t have an organic label either. However, as long as they are free of hormones, that is good enough for me. No lactose is a plus, and the added protein and reduced sugar makes it ideal for anyone who wants to have as lean a diet as possible. Coke is just handling the marketing and distribution, it’s still the original farmers from what I’ve heard. So I know people view coke as the big bad evil empire, bc they provide sugar to the masses. But this product shows me they are looking into healthier options, and I applaud them for that.

  5. Kay Bea

    I’m diabetic, and I LOVE skim milk. I can go through a gallon in about 3 days if left to my own devices. But it’s got way too much sugar, and I do have some nut allergies. Almond milk, soy milk, and cashew milk are not options for me. So I tried Fair Life & liked it. It is a bit pricey, and I would not likely totally replace regular milk with it.

  6. Laura

    y 1yr old twins are lactose intolerant. Milk gave them diarrhea. I tried almond milk but they were loosing weight, and still had diarrhea. I bought my hubby chocolate Fairlife because it looked cool. He loved it and when I went back to get more, they had stocked whole milk. I bought a bottle to try on my twins. Their tummy troubles resolved over night. I switched them to Fairlife whole milk and they havent had diarrhea since. They drink 3-9oz baby bottles/sippy cups a day. Which comes to 54 oz a day a little more than a whole bottle of Fairlife per day. I have found .75 coupons and stores selling it 2 for $6 i buy 12 bottles at a time. Im planning a huge haul to fill my basement fridge before the coupons expire. The milk i have been getting doesnt expire until Dec1 so i plan to buy 2 months worth hoping to find january expirations so i can stock 90 bottles.
    If the milk improves your quality of life, YES you will pay double for it.

Leave a Reply

Your email address will not be published. Required fields are marked *

It's not your Grandma's coupon site!

OOPS! Be sure to login or register to access this feature. It's FREE!

Forgot Password?

Don't have an account? Register

Forgot Password

Don't have an account? Register

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your cookbook! What are ya waiting for?!

Already have an account? Login

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your cookbook! What are ya waiting for?!



Already have an account? Login

Thank you for rating!

Would you also like to leave us a comment?