Would YOU Pay Double for Premium Milk?
Hip2Save may earn a small commission via affiliate links in this post. Read our full disclosure policy here.
Coca-Cola recently announced that it will begin selling a premium-priced, protein-boosted milk under the Fairlife label – it will be available nationwide next month. According to Coke, the milk is specially cold-filtered with 50% more protein, 50% less sugar and 30% more calcium than conventional milk with a 52-ounce bottle (less than a half-gallon!) priced about $3.98 to $4.20 (yikes!). In fact, at a supermarket in Indianapolis, a 52-ounce bottle of Fairlife is being sold for $4.59 – more than double the cost of the national average for a half-gallon of milk. Click here and/or here for more information.
What are your thoughts? Would YOU pay more for this premium milk?