Mattel Releases 3 New Barbie Body Shapes…
Hip2Save may earn a small commission via affiliate links in this post. Read our full disclosure policy here.
Who knew that the world’s best-selling Barbie Doll would be taking a new shape… or two… or three? In hopes of offering new products that feature more empowering and imaginative roles for young girls, Mattel.com just released a line of Fashionista Dolls with THREE new body shapes, including petite, tall, and curvy dolls.These dolls come in four total body types (including the original Barbie), 7 skin tones, 22 eye colors, 24 hairstyles, and countless on-trend fashions and accessories. Keep your eyes peeled at your local store as they’re expected to be released in-stores over time throughout this year. Or, you can opt to purchase select dolls online now.
Click here to read the Times magazine article- here’s a snippet:
It’s a massive risk for Mattel. Barbie is more than just a doll. The brand does $1 billion in sales across more than 150 countries annually, and 92% of American girls ages 3 to 12 have owned a Barbie, thanks in part to her affordable $10 price tag. She’s been the global symbol of a certain kind of American beauty for generations, with brand recognition that’s up there with Mickey Mouse. M.G. Lord, a Barbie biographer, once said she was designed “to teach women what—for better or worse—is expected of them in society.
NOTE FROM COLLIN:
As someone who struggled with an eating disorder for years, I definitely think this is a step in the right direction. What are your thoughts on these new Barbie dolls?