This Won’t Last Long! Score an Urban Decay Eye Shadow Palette for Only $27 (Reg. $54)

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Urban Decay
UPDATE – This Palette is now sold out from ULTA, but you can snag one from Sephora with 3 free samples for only $27 + free shipping on $50!

Through today only, in-store and online, ULTA is offering up the Urban Decay Naked Smoky Eye Shadow Palette GONE for just $27 (regularly $54). Even sweeter, shipping is free! This is a great deal for an Urban Decay fan as this same palette is priced at $54 on

Even sweeter, add this Travel Size Total Results Miracle Creator Multi-Tasking Treatment to your cart and it will be completely free at checkout (an $8 value)! If you’re doing some other shopping too, note that the promo code 405971 will deduct $3.50 off a $15+ purchase! However, this code will not work on the Urban Decay deal above.

(Thanks, Ariana & Alma!)

Join The Discussion

Comments 97

  1. Viviana

    What a great way to start my morning off! I got one, thank you!!

    • Erica (Silly Sidekick)

      Woo Hoo! You’re welcome! 😀

  2. kei

    Thanks! I just purchased it by price matching through Nordstrom and used my ebates too! AWESOME. 😀

    • Sara

      How do you price match through Nordstrom online??

      • kei

        You start a chat with them. Theyll have you purchase the item and have you give them the order number. The reciept you get shows your new total. Its really fast and easy.

        • Sara

          thank you!

        • MRB

          Wow, great tip! Thank you

          • Erica (Silly Sidekick)

            You’re so welcome!

    • Dice

      Thanks Kei! I got one too.

      • Erica (Silly Sidekick)

        Awesome! You’re welcome!

  3. Sarah

    Me too! Also free shipping from Urban Decay and a lipstick sample palette

    • Lacey

      How’d you get free shipping from urban decay? Thank you!

      • Tara

        I think you have to sign up to be alerted for new products and such. I forgot what it’s called but part of that, you get free shipping 🙂 it’s free to join. It used to be on their homepage when you opened it up. I’m sure it’s still there if you look.

      • Karissa

        Hi Lacey! You get free shipping through UD beauty junkies!

        Please use my referral link:

        Thanks! I received two free samples, free ship, and a free (birthday reward) eyeshadow single!

        • Jennifer

          Used your referral link. Thanks!

        • Dice

          Thanks! I used your referral link.

  4. scovitz01

    Great deal!! Thanks for sharing. 🙂

    • Erica (Silly Sidekick)

      You’re so welcome! 😀

  5. Michelle

    $27 on sephora too if you have flash shipping it’ll be free shipping. Plus they have promo codes for deluxe freebies and samples!

    • Mary (Stellar Sidekick)

      Thanks Michelle! Just updated the post to Sephora! 😀

  6. Kathy

    Amazing deal! Thanks for sharing! 🙂

  7. Kristine

    Great Deal! These don’t usually go on sale so I am happy to get one!!! I love urban decay shadows. (Nordstrom is 6% ebates vs. 3% at Ulta, so have them price match…)

  8. Karleen

    Got it for my daughter!! She will love it. Already shopping for Christmas.

  9. Ashley

    Wow that’s a great deal I dont even use eye shadow but imma get this haha

    • kei

      Urban decay eye shadows are great. 🙂
      I do recommend finding eye shadow primer though, because powder gets messy after several hours. You can get eye shadow primer at any drugstore as well

      • Hilary

        L’Oreal De-Crease is the best. I’ve been using it for years and it rivals, if not beats, other expensive brands.

  10. Jessica Salisbury

    Wow – such an awesome deal! I purchased this at full price a while back and I was able to get rid of all of my other eyeshadows because this one is the best!


  11. Heather C.

    Wowzas! That seems expensive for eyeshadow… But then again, I don’t wear much make-up so I’m definitely not an expert!

    • MrsFelix1004

      It does seem expensive at first but if you break it down it’s only $2.25 per color. Pretty good deal.

      • Heather C.

        Ahhhh, I guess you’re right. Never looked at it that way. 🙂

    • Lynn

      It’s such a great set of colors! I love this so much!

  12. Liz

    I’ve had my eyes on owning a naked palette for YEARS! I can’t justify $55 but I can totally justify $30! Thank you Colin!

  13. Smith0126

    This is my favorite eye shadow! I have ALL the sets.

  14. momof6

    Oh how I wish I could buy this 🙁

  15. NS

    Get it for $20 through Ulta with a $10
    Off of $30 coupon when you sign up (just add a &3 filler item) –
    OR just $12 at Google Express when you sign up and receive a $15 off bonus –
    *please note: both are personal referrals 🙂

    • Member

      It says no coupons? Does 10 off work?

      • NS

        Yep it worked for me and a lot of other people too 🙂

    • Leslie

      I used your code and it worked in store as well and they had tons plus extra 50% off clearance. Thank you so much for the heads up! If anyone needs a chi straightening iron, they had gift sets that were $26 plus TONS more great deals! If someone would use my refer i’d be grateful!

    • G

      I signed up this morning using your link but have not received a coupon yet. I’ve checked my spam. Any idea on when I will get the $10 off coupon?

  16. Sue

    What’s so great about this brand?

    • Alice

      UD is a high quality makeup brand. Their eyeshadows are highly pigmented and worth the cost, in my opinion.

    • R

      They have very good eye shadows. The powder applies vey well and the colors are well pigmented, you dont have to apply like 5 times to get the color to be seen. Also, when you put primer on the color stays put very well.

      Its also this set of NAKED eye shadow palettes. Its like a series i guess. When you get one you feel like you want to collect the rest, but at 55 bucks each it gets hard. Theres 3 NAKED palettes and 1 NAKED smoky palettes among other naked products…

      • Sue

        Sorry I still don’t understand the hype. Thanks for the explanation

        • Lynn

          If you like to use good quality makeup, you will like this. If you tend to buy cheaper make ups, it’s ok to pass on the deal! But it’s definitely a lovely set and will last forever.

    • Keri

      I use a darker color of the eye shadow (as a liner) with a thin brush and it goes on so smoothly and evenly that it gets mistaken for eyeliner pencil. The colors are fantastic and last all day.

      • Dice

        Great tip Keri! I’ll try that out. Thanks

  17. Beth Mc

    If you shop through Ulta, click on “My Bonus Offers” under your account. I had an offer there for 5X the points ending today, and I had some points to spend for $$ off. Not a bad deal!

  18. Des

    Just bought it from sephora! I have free two day shipping since I’m VIB Rouge so for $27 plus tax I got the palette, a bumble & bumble curly hair sample, and 3 little perfume samples.

  19. Hilary

    Thank you! Created an account with UD and got free shipping and two nice samples. My first Naked palette…finally. Good deal!

  20. Mj

    Out of stock!!!

  21. annodal24

    says out of stock now 🙁

    • Mary (Stellar Sidekick)

      It’s still available to purchase through Sephora for the same price with 3 free samples. Plus, shipping is free on $50, so consider ordering 2 palettes and gifting one! 🙂

  22. Stephanie

    Had a $10 off I could use with this! Got it for $17!

  23. elizabeth

    You can also purchase it at for $27 🙂

  24. Joseph Guzzi

    Out of stock!!!!

  25. Samantha

    Just went to my local store. The UD display was sold out but there were several throughout the front display and at the cashiers. Got 3, one for me and two for gifting!

  26. sara

    This is still in stock at Google Express! Sign up with google express using you gmail email. SIgn up for the 3 month free trial membership to get free shipping over $15 orders. Search Urban Decay smokey eye in search bar and it will show up for $27. Add to cart and enter promo code 5XUW6S22F to get $15 off your order. Pay $12 plus tax and shipping is free. Make sure to cancel trial membership after 3 months! if you have any questions or tips you need on how to do multiple accounts please email me at
    Enjoy your palette!

    • G

      What area is this available in? not mine, I’m in central Florida. Is there a way to get past having to “be in the area”?

      • Hilary

        Not available in our area either.

    • Ang

      Hi Sara I tried to sign up with google express and says it hasn’t landed in my area? Am I doing something wrong?

      • sara

        it means its not in your area yet… check after a month and use my promo code then

  27. Leslie

    I just went in Ulta, they had a large amount at the checkout counter. I grabbed about $10 in clearance items (which are an additional 50% off) and I was able to use the $10 off $30 coupon, ot went right through. Total came to less than $27 for eyeshadow and all 🙂
    Here is my link if you are interested:

    They also had chi gift sets on clearance, normally close to $100 with extra 50% off were $26. Great deals!

  28. Tarri

    Picked up two from Sephora for my daughter’s for presents.

    • Joseph Guzzi

      Did you pay full price at sephora

  29. allie8182

    You might not get lucky with google express even though it shows in stock it might not be at ulta and after you make your purchase then they see its out of stock they cancel your google express order. I even thought of going through that website but didn’t want to chance it so I made my purchase with Urban Decay Im a junkie so I got free shipping plus I had $10 reward. Just a heads up.

  30. Ang

    I just ordered from Nordstroms plus 5 free samples and shipping was $2.95. Love it! Thank you Hip 2 Save. I love you guys!!! I’m a lifer😀

  31. Nina

    Nordstrom rack sometimes has these for 18.99 in store.That’s how I got mine.Not sure online though.

  32. Marissa Brown

    Got mine on urban decay! With a 24 sample vice lipstick bonus! 28.93 shipped!

  33. Gserrano

    Still available for $27 on the urban decay website. Sign up for UB beauty junkies to get free shipping. It comes with the 24 shade palette sampler also. Here’s my referral code to get free shipping

    • Kim

      Thanks! Just used your referral link. I was able to purchase the palette for $27.

      Please use my referral link if interested in getting free shipping from urban

  34. Amy

    How long is makeup good for? months, years?

    • Kate

      Depends on the item…its recommended 3 months (mascara) to a year (foundations)

  35. Ashley

    Available again at sephora

  36. Dice

    Sold out at Sephora now. It it was available could have used the code: UDVICES for free 24 UD vices lipstick palette sample + 3 samples. I was able to add those in the cart before it sold out.

  37. Dice

    Although, I ordered mine at Nordstrom with price match + 5 random samples and free shipping!

  38. j

    Still available through Urban Decay. I just used a link above to sign up for beauty junkies. It’s free and you’ll get free shipping when you sign up. If anyone would like to use my link, I’d sure appreciate it!

    • CRam

      used your referral, thanks J.

      • J

        Thank you so much! 🙂

  39. Anna

    Is this also in stores??

    • Dice


  40. Anna

    Urban Decay also has these online and other good stuff like eye liners

  41. Jer

    I can’t find it anywhere for that price ☹

    • Kate

      Just ordered one on Urban Decays website. If you sign up for their free rewards program, shipping is free! Got one and an eye liner for $34 shipped!! I’d appreciate anyone using my code (we both get points). Thanks!!!

      • Kate

        Thanks for considering using my code. I also want to add, any Urban Decay makeup even at full price is worth it. I’ve never been disappointed. The products do what they promise. Yes They’re areal mascara and this palate are 2 of my favorites!! So glad I get free shipping on everything now 🙂

  42. Cookie

    Urban Decay offers free shipping, just sign up! Please use my link😁

  43. Sara Moore

    I’m seeing it as sold out everywhere online now, bummer 🙁

    • Dice

      Except for Nordstrom. I bought mine there. They do price match! 🙂

      • Sara

        They price match even if it’s sold out?

        • Dice

          Can try? I think they will because it’s the same day.

          • Dice

            Just say you saw it’s 27 today at Sephora and They should honor it.

            • Sara Moore

              Spent forever waiting for the chat and they wouldn’t do it because it’s sold out online. Thanks for the help though!

              • Sara

                Update! My friend worked for Sephora and said they can hold items for 24 hours. I called five stores and one had it in stock so they are holding it for me to get tomorrow, victory! 🙂

            • Dice

              That’s great Sara! Yayy!

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