Amazon: No More Incentivized Reviews
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Heads up Amazon shoppers!
Have you ever been shopping on Amazon and clicked to read the 5-star product reviews only to find that many reviewers received the product FREE in exchange for an honest and unbiased review? As of October 3rd, Amazon announced that they are now prohibiting incentivized reviews unless they are facilitated through the Amazon Vine program (see details on this program below).
Hopefully, this means that reviews now left on Amazon will be from customers who purchased the product and are leaving an honest review – not from customers who received the product FREE or by businesses who pay for fake reviews. Please note that product reviews made prior to this policy change are only being retroactively removed if they are excessive and don’t comply with Amazon’s prior policy.
*Go here for more details regarding this policy change.
What is Amazon Vine?
Amazon Vine is an invitation-only program. Vine Voices are selected based on several criteria, but primarily on the helpfulness of their reviews as judged by all other customers and by their demonstrated interest in the types of products that are featured in the program. Customers who consistently write helpful reviews and develop a reputation for expertise in specific product categories are most likely to be invited into the program.