Amazon to Buy Whole Foods Market

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Big announcement for all you Whole Foods Market shoppers!

It was just reported that Amazon will be buying Whole Foods Market for $13.7 billion. Whole Foods Market will keep its brand name for now and the headquarters will remain in Austin.

Do you think this will be a positive change for all you Whole Foods shoppers?

(Thanks, V & Ben!)

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Comments 38

  1. MA

    If prices will go down, then it will be a good change! Either way, I trust Amazon.

  2. Deanna L Gestner

    I hope that means that I can finally purchase from ‘Amazon Fresh’ -maybe. ><

    • Laurie

      Amen to that!!! Would be a dream to get fresh groc at me door!!!
      I’ll never leave. Lol

  3. Laura

    Makes me a little nervous – how will this affect organic and non-gmo quality standards?

    • Deb

      I agree…merges like this never seem to end well for those of us who value the quality of what Whole Foods stands for….

      • Jen

        Wasn’t Whole Foods questioned before for their quality? I can’t remember if it was them or not. I just know that some organic market was questioned and found to be not getting their food from here.

    • Dee

      Organic standards are set by US Department of Agriculture, so Amazon can’t use that marketing label on anything that is produced outside of those standards. To be clear, organics can still use pesticides and fertilizers, just not synthetic ones. Personally, I have a problem with copper sulfates, which are organic, but not something I want on/near my produce. Here are the standards, in case you are interested.

      • Suzy

        Copper only sits on top of the leaves and any produce it might hit with the spraying. You can wash it off really easily and it does not penetrate the food. If I didn’t use copper spray which is a fungicide(not a pesticide by the way) I wouldn’t get any produce from my garden in the south. The heat and humidity make the garden wide open to blights, and fungal diseases which would kill the plants quite quickly. Insects are also a very difficult thing to deal with in the south heat and humidity. We don’t have freezes that kill most insects like those in the north do. We have insects overwinter just waiting to come out and destroy the garden.

        Pure Neem oil is a pesticide/fungicide that comes from the neem tree. It acts to kill soft bodied insects as well as helping to keep fungus and other blights away as well. BT is all natural that kills the tomato hornworm, which would decimate a plant overnight by eating the leaves off the plant. They can eat an entire plant in one night. Diomataceous earth is all natural and used in the garden kills the hard bodied insects by cutting into them which causes them to lose their internal fluids. It doesn’t hurt the good bugs, it only kills the bad ones.

        When using an arsenal of different products on your garden which are all natural you allow yourself to use within the standards allowed by law and get some nice produce in the end. Everything I use has no wait time to pick anything and eat it. Copper is not an issue. Planting a nice flower and herb garden helps to bring the good bugs in which like to eat the bad bugs and the pollinaters come as well. Since February I have sprayed a total of 4 times with neem oil and BT only twice. Most of the time I can hand pick what I see. Tomorrow I have to spray for bugs because I have white fly in my garden now and if I don’t spray, it will only get worse and all my plants will die.

        All I am saying is, don’t be afraid of organics. They won’t hurt you.

        • Sally

          thanks suzy, interesting post. Neem oil was on my shopping list.

          • Suzy

            Your welcome. Make sure you get the right kind of Neem Oil. It must be 100% pure cold pressed neem oil. Don’t buy the stuff in the stores unless it states it is pure and col pressed. It is the only kind that will work as an antifungal and pesticide. I bought mine on eBay and it was shipped real quickly. See this video on how to mix it. I use 1 tbsp neem oil and 1.5 tsp dish soap per 1 gallon of water. Keep it shaken as you use it and only spray very early am or when the sun goes down. This will keep the plants from getting burned and the good bugs won’t be bothered by it.

            But watch the video, it will explain how to use it and follow his rule. Test the spray on one bad plant before you spray your entire garden.

            • Suzy

              Here is another video explaining the two types of neem oil and why cold pressed 100% neem oil is best.

            • Suzy

              And yet another one from the same guy, equally informative.

  4. Sasha


  5. momo

    Cheaper prices!! Hopefully;-)

  6. Maureen

    Odd. I realize they are planning on opening stores where you pick up what you ordered instead of delivery. But fresh, I am not buying it. I wonder if they will close the WF stores.

    • KellyRG

      They will still be doing delivery. In fact they also just partnered with Sprouts in my area for 2 hour grocery delivery. I’m guessing their model will stay the same but they realized they needed a bigger chain to pull it off with, hence buying WF.

  7. deedee

    amazon is putting companies out of business… in my opinion, they have their hands in way too many businesses. but that’s just my opinion.

    • Art

      These companies should be more competitive on pricing. I can buy a game at Games top for $30 or on Amazon for $20. Or my organic spices for $2 from Amazon vs $10 (no lie) at Sprouts.

      • Susan

        What organic spices to do you recommend on Amazon? ๐Ÿ™‚

    • v

      That was once said about Walmart and it’s monopoly in the grocery game. Constantly opening tons of Neighborhood stores throughout the country. Good old competition is definitely in store. Hopefully us, the consumers, will be on the winning end. Nothing beats variety and having numerous options. Let the games begin.

    • CeeLee

      As much as I agree that it’s hard for small businesses to compete with Amazon for pricing, Whole Foods has not been doing well and a number of companies have considered buying it. Because Amazon wants to get into more grocery business and Whole Foods needed the money and marketing that Amazon can provide, I think it’s going to be a good partnership.

    • Josie

      I want to support my local people and talk to my local people, which is why I physically make myself go out and buy what I need. Not only that, but it’s exercise and human contact. I think there’s something to be said for human interaction.and I worry about some of the little kids I see. Amazon is really great for people that can’t get out or shouldn’t get out, but I think we all need to engage more. I’m hopeful that this move by merging companies will get more people into stores and being part of life.

      • Lisa

        Interesting point Josie. I have two young boys that I drag out to the grocery store almost every week and while it’s by no means “fun” I feel like it teaches them to sit still and be patient. I don’t give them a phone or anything (other than small cars or action figures) to entertain them. I didn’t think of the social aspect but I’m sure it helps there as well.

  8. melloddie

    Smart on whole food end. They know they don’t got much life line left in the market, especially when Lidl dogs the US markets, they’ll be priced out. Good move to be brought over by Amazon. I think this will also be good for consumers since Amazon has the capacity to reduce the prices cause the WF prices now are absolutely ridiculous.

    • melloddie

      Not ‘dogs’, meant ‘dips’

  9. A.Gold

    Whole Foods has less and less organic produce and foods. The new stores they opened in the NY/NJ area had much more floor space devoted to the prepared and salad bar type sections. The margins and profits are much greater there. There is more competition coming to the more healthy and organic marketplace. For instance Aldi has more organic products and fresh produce at much better pries. They are going to open 900 stores in the next few years. I will add I am not an Amazon Prime customer and manage to find things other places.

  10. v

    The grocery store market is changing all around. Where I live, they have just began building the first US locations of Lidl stores, some Aldi locations have just opened, and a Wegmans is slated to start building around early 2018. Will put a hurting on Food Lion, Farm Fresh supermarkets, and may even put a dent in Walmart’s profits. There are rumors that a Publix may soon be slated to come on board. I think Kroger will be able to hold their own. They are reasonably priced and have good quality products. It’ll be interesting to see how Trader Joe stores will do in the long term.

    • Diane

      In Hampton Roads there is only 1 Kroger in the area Yorktown-Hampton. That Kroger has a terrible time keeping sale items in stock. Lidl was almost finished when we left in May. I hope the competition is good for everyone.

      We live in an area that has Publix, Aldi’s and Whole Foods. Most shoppers seem to be loyal to only 1 store.

  11. holly

    So can my Student Prime membership get me a discount in-store?! lol

  12. A.

    This had to happen but the employees are nervous. I work at Whole Foods, I’ve been with the company for 11 years. They had to sell but most of us were hoping it would be Kroger. Kroger at least appreciates their employees. That’s what I hear about Kroger anyway. The only positive thing I’m hearing (from the inside) is that my co-workers are thankful that we have some (very little) job security now. It’s been up in the air for about 1 1/2 and most of us thought we’d be downsized at any minute. This at least makes some people breath easy. I feel bad for our cashiers and anyone else in the store that could be replaced by a machine or the powerful technology that Amazon is capable of. It’s a somewhat scary time for the people who work here but it’s been rough working while you feel like your on a sinking ship so most of us are ready for any change. Please keep your fingers crossed for me and all my awesome co-workers. ๐Ÿ™‚

    • A.

      btw..I don’t have any details. I can’t answer any questions. I know just as much as all of you. ๐Ÿ™

    • CeeLee

      I honestly don’t think Amazon is going to be getting rid of the existing Whole Foods shopping structure, but I do see a possibility that they could be adding additional technology to the search for and checkout process in store. I imagine there’s going to be many more opportunities for people in cashier positions to help out picking items for online orders.

  13. Ms. Bailey

    In Delaware, WF refused to build a store because they claimed we don’t meet the demographics for the chain. We just got our first Aldi & Lidl is slated to open one location in a more isolated area right near our only Aldis store and AMZN has HQ here. I am thinking it might be a good deal in some locations that lack organic grocery stores. Hopefully we can finally get WF in our market. Plus Aldi & Trader Joes are owned by the same chain so they are picky about where they open for business.

  14. Laurie Villotta

    Just read an article about Aldi’s nationwide is the 3rd in line for grocery stores. They are opening another 2500 stores in the next year. I believe that they could easily be number 2 in the years to come. I could care less about organic and food be delivered to my home. I like to go to the store and pick my fresh produce and dairy.

  15. Linda

    I am a WEB child and Amazon might as well be a second limb BUT this buy it bad. I adore Whole Foods “shopper for 17 years”. It is the most helpful stores in my area, specially if I ever needed or need any allergy specific food items. All my local Whole Foods here deliver fresh foods or groceries, cold cuts and dairy and has for almost a year, I never had a problem, sometimes better selected then I would have done myself. I used the service a lot last year when I broke my foot during the Boston winters. Delivery was done in a 2 hour window pretty much every time.
    In the other hand I don’t see Amazon delivering my salad here that fresh fast for free, I will not pay for prime. Even though I am a Amazon shopper.

  16. Justine

    Not too long ago, Amazon was just an online bookstore. My, how things have changed!

  17. Sarah

    I can’t get on board with lots of amazon things. This too big to fail business model is absurd. Monopolies monopolies! I hate big mergers.

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