Fixer Upper Fans! Chip & Joanna’s New Magnolia Collection Launching at Target Soon

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Any Magnolia Market fans?

If you’re a Chip and Joanna Gaines fan, you may be happy to hear that they are launching a new brand that is created exclusively for Target in collaboration with Magnolia! The Hearth & Hand with Magnolia collection will feature a variety of home and lifestyle pieces that reveal the beauty of everyday moments. You’ll be able to purchase these pieces in Target stores or online starting November 5th.

“Let me try to give you a visual: it’s like a little shop inside of Target. Jo keeps calling the look ‘modern farmhouse,’ whatever that means. All I know is she’s so excited about this collection that she wants to register for our wedding all over again. There’s no other way to say it, this stuff is gorgeous.” -Chip Gaines

Plus, in partnership with Target, Magnolia will be able to give back in a BIGGER way than ever before. Magnolia will donate time to help local communities and families in need, as well as provide monetary donations through the Magnolia Foundation to support organizations involved in orphan care, youth development, family housing and community restoration. How awesome is that!? 😍

Join The Discussion

Comments 138

  1. Lindsey

    I am so excited!!!! 😍😍

  2. Ashley C.

    Cute! Wish it wasn’t through Target though. Refuse to shop at a store like that.

    • S

      Really? What’s wrong with Target? I love shopping at target. I also love chip and Joanna, but I sure hope that some of the items are more exciting than the ones pictured.

      • Cathy

        Agreed

    • Robin

      Agreed!

    • Christen

      Omg what happened at Target?

    • Robin

      Agreed Ashley C.

    • Amy

      I think I know why you disagree with shopping at Target, but I don’t think this is the appropriate place to be speaking about it. I wish sometimes we all had the same views, but that’s what makes the world so great, diversity. I dislike the show, but am happy for their fans that they can purchase a product for their home!

      • Michelle

        EXACTLY – thank you!

      • jan

        I don’t agree with what happened, but it’s our world we live in. I need to buy stuff and most stores has something I wouldn’t whole heartily support. I just choose to not use their facilities when I shop there πŸ˜‰

        Love Chip and JoJo. Such a fun couple with awesome style!

      • cathy

        Well they weren’t really speaking about anything specific. You are just speculating.
        Free speech.

    • Cassandane

      I continue to support Target *because* of that policy.

      • Jaclyn

        Cassandane – me too! πŸ‘

      • Shannon

        What policy? Please tell us I don’t know what happened?!

        • Shannon

          Nm googled it πŸ˜‰ I support target but it’s too far from my house so not that much lol.

      • Kimberly

        Cassandane me too!

      • faith

        There have already been so many police reports of girls and women being video taped it’s ridiculous!! How can you support women and girls being violated??

        • kathy

          No, there have not. You have peed next to transsexuals all your life and didn’t know it.

      • Jen D

        Agree 100%

      • Kat

        Me too!

    • Andrea

      A store like what? πŸ€”

    • faith

      I’m totally with you Ashley!! just common sense to keep men out of the woman’s changing rooms! haven’t shopped at Target in a long time…

    • Tessa H.

      Cassandane me too!
      faith, that is not the policy.

      • Beth

        Not the policy at all. I applaud targets inclusiveness and find the fear mongering ridiculous.

        • Taylor S.

          Here’s the thing: Just because Target is the only store you’ve heard of allowing transsexuals into their preferred changing room, it does not mean they are the only one. I can promise you that just about EVERY chain follows suit!

          Yes, that includes Victoria’s Secret. I am a former VS employee. And if a man identifies as a woman and wants to try on lingerie, it is not our place to say that he/she may not! Clothes not purchased are further damaged out in respect to other customers..

          But come on guys. Get realistic, and EVOLVE!!!

    • Holly

      Cut up my Target card that day and haven’t looked back. My wallet has thanked me.

      • Erin

        Yay for you! . . . And for me as I snatch up all the awesome clearance all the boycotters leave behind!

        • cathy

          I have found that the so called “evolved accepting ” group of people are the most aggressive and mean spirited. I personally don’t care either about the subject matter but that is my observation.

          • Lorrie

            I agree Cathy.

          • Cathy

            I agree Cathy

          • Kim

            People tend to get “mean spirited” when people proudly celebrate their discrimination.

    • Nan

      Walmart also has the same policy, it was just on the down-low and never broadcast the way the Target’s was. Bad stuff happens all over, and there have been reports of men preying on women and girls other places as well (such as schools, but we still send our kids to school). Unfortunately the media and certain websites blow the few events that have happened way out of proportion.

      • R

        One of the reasons we homeschool

    • Nicole

      Such include policies make me not only want to shop at Target but make a donation to PFLAG on your behalf. Such ridiculousness. Where’s the boycotting and defaming comments for the thousands of other brands that support child labor abroad, don’t institute fair trade workers policies, practice unfair wage discrepancy, engage in animal testing, and violate labor laws left and right. Please excuse me, while you lavish in your moral outrage I’ll be planning a Target run!

      • Liv

        So true!!

      • Patty

        Couldn’t have said it better!!

      • Cassandane

        See you at Target! I’ll make a second trip after church, too πŸ˜‰

    • Emily

      I am so proud to be able to support a store that values inclusiveness.

  3. Carrie

    Saw this on my Target app yesterday I am so excited!!!

    Wonder what’s going though? Is it the Nate Berkus line? I loved that too.

  4. KetaCar

    O. M. G!!! I’m super excited…guess I’ll be paying down my target card yet again once this drops lol

  5. s

    I’ve felt the same at times with them, but then when you really look at any store you shop at they all seem to have things that would turn me off. I just don’t know if I would be able to buy anything if I made sure they all aligned with my beliefs. Maybe if you do have to go in there, say a little prayer πŸ˜€

    • R

      I struggle with this too

    • Mourrene

      I did a little research so I guess I know what the original poster is upset about. My feeling is the same as yours, s. I don’t have to like everything stores stand for but I do sometimes need the items they sell. So I will go in those stores if I have to.

  6. Laura

    Oh boy. My Target card is already crying.

  7. Diana C

    I’m only here for the clearance! LOL!!!

    • coolrocks

      Agreed

    • Kathleen

      Same here πŸ˜‚

    • Bethany

      I read that 90% of the items will be under $25!!

  8. Dee

    Is it all made of reclaimed wood and shiplap? Is there a potfiller?
    Sorry, couldn’t resist. πŸ˜‰

    • Andrea

      I sure hope so!!!

    • Qgirlfriend

      πŸ˜‚

  9. Elaine

    It’s interesting that they’re made oddly shaped. It’s not a true circle but rather has a slight wave. It’s pretty but I think it would drive me insane.

    • momo

      Agree! Plates look so cute on the table setting, but I think in person I’d be staring at it… spinning… & rotating it… (lol!)…. thinking how uncircular it is… how badly shaped it is…. how uneven…. (lol!)

      • Mourrene

        Lol, it’s so funny how we’re all so different. The irregular circle would fascinate me. I like stuff that’s not exactly symmetrical or perfect, depending on what it is.

  10. jeanette

    hoping that they will sell it at a store that i can support. . .it has been awhile since I have been inside a Target store.. :/

    • faith

      Me too!

      • Jess

        We know, faith. You’ve commented about 20 times.

        • Mel

          πŸ˜‚πŸ˜‚πŸ˜‚

    • Cathy

      Me too.

  11. Laura

    So excited about this!!

  12. Jackie

    OMG these people are so rich now! I remember when they started hgtv and didn’t have much. Now the show is huge, their remodeling business is making 7 figures, they have a super cute store in Waco Tx and now Target. I love them and their family values. Chip just cracks me up. I can’t watch a show without laughing at him. *And about Target…I don’t agree with some of their choices but I still love their store. I think when you are trying to please too many people you will end up make others upset. I think they should had left things the way they were before but that’s my 2 cents. *oh and to the clearance comment, that’s were I end up getting in trouble when I go to target πŸ™„πŸ€‘

  13. Shannon

    Fixer upper is basically an advertisement for baylor. Sic ’em!! Even I want to move to Waco after watching it even though I know Waco is much less awesome then they make it seem on the show. I love the show and I think it’s going to be great at target…when it goes on clearance lol.

    • Jen D

      Lol agree completey, I used to cover Waco as part of my sales territory and travel down there every few months to meet with clients. IMO it’s kind of a dumpy little town with Baylor being the only thing really going for it economically. But that’s why people can buy 4bd houses for only $57,000 there. Lol. I’m sure it’s a pretty close knit and semi rural community and a lot of people are into that.

  14. Amanda

    I was super confused as to what y’all were talking about so I looked it up and all I could find for people being mad at target was that they went gender neutral with labeling in the store. Really? That’s such a big deal to people that they’ll boycott a store? Lol you don’t need a big sign that says “GIRLS” to still go buy a Barbie, that Barbie is still there in the toys section, you can still give it to your daughter (or son), like seriously there’s bigger things in the world to worry about. I know this isn’t the place to get into discussions like this but seriously, people need to get over themselves.
    Back on topic, I’m excited that they have their own collection!

    • Cassandane

      It’s the bathroom policy that has people in an uproar. The neutral labeling was just common sense imo–don’t need girls vs boys toys. Just toys πŸ™‚

    • Shannon

      Yes, you nailed it! Like half this country is either under water or on fire. Way bigger issues than a stupid bathroom. So not a big deal.

      • faith

        It wouldn’t be a big deal to you if you have a child that got molested or violated there. Common Sense people

        • Cassandane

          Faith, you need to research before posting online. Children are statistically more likely to be molested by a friend, family member or church member, not a Rando at Target. Just ask any person you know who works w kids (teacher, social worker, therapist, etc). Being transgendered is not the same as being a pedophile. TG people just want to pee in peace in a clean bathroom like everyone else. Good luck finding a clean bathroom at Walmart :/

          • Lisa

            Spot on.

          • momo

            “Being Transgender does not mean your a pedofile” -true… But the policy gives way for pedophiles to claim that they r Transgender & allowing access to opposite sex bathroom. Why wouldn’t a pedophile use this excuse? They r sick ppl & they would jump on this easy opportunity. Respecting other ppl for who they want to be is 1 thing, but not everyone is ready for these type of forced changes. T should have thought it through more clearly.

            • Buffy

              Your child is far more likely to be injured in a car accident than a random person pretending to be trans and molesting them. Probably more likely to win the lottery. Not to mention do we keep our boys out of men’s rooms? I mean, some pedophiles are attracted to both genders or boys. Should we keep our children home then and not allow them to wee in public? No. If they are tiny we are there with them and if they are older we teach them what to do if such an event were to occur. I’ve never been in a target restroom where I was alone the entire time. They are very busy stores. While not impossible, it’s highly unlikely a child could be accosted without another adult coming in and witnessing. Aside from generally educating your child about what to do about predators (who are unlikely to attack in a busy restroom) there are much more important things to worry about when it comes to keeping them safe. While there are bad apples in every bunch, I think it would be safe to say the vast vast vast majority of trans people are not pedophiles. As someone mentioned above unfortunately you likely have to worry more about uncle (or even aunt!) Leslie or swim coach Pat than random target bathroom person.

              • momo

                Good story. You have your own views and I have mine. Your personal statistics are of no value. This may not be an issue to you but it is me and many others. Protecting my child is #1 in any type of situation & best to avoid compromising situations.

          • kathy

            Cassanddane…exactly.

          • s

            Ah hell, someone else might molest my kid, like a family member so why not let pediphiles into the bathroom? I think they pulled back on that policy at least in our town. Yes folks, transgender are not healthy and we are doing them a HUGE disservice. What they need is help.

    • faith

      It’s not about gender labeling! It’s about men having access to women’s restrooms and locker rooms! Just plain stupid that that’s allowed

      • Tessa H

        faith, you need to read something other than fake news….. That is not what the policy is. Kids and children can be molested anywhere and more commonly in the ‘mens’ bathrooms.

    • Mel

      No, that’s not it. Last spring (2016), the CEO made an announcement that transgenders can use whichever restroom they feel most comfortable in. It’s stated in their written policy. But his words were misconstrued into meaning that ANY man could just walk into the women’s restroom. Everyone freaking out over the women’s restroom. But boys can be molested as well in the men’s room. At what point can my son go into the women’s with me, w/o making other women (or himself!) feel uncomfortable?
      Anyway, they really took a hit, revenue wise. My Target is ALWAYS busy though. I try to shop early in the morning, and even then the parking lot is pretty filled up! I can’t wait to see this line. I know what to get my sister for Christmas!! She loves Fixer Upper!

    • cathy

      Oh it isn’t the place but you got your opinion out didn’t you?

  15. Amanda

    Oh, that’s what it’s about, my bad. Well still, there’s bigger things in the world to worry about. I can guarantee you that all a transgender person wants to do in a bathroom is…y’know…use the bathroom.

    • Cassandane

      Agreed. People of all types just want to pee in peace in clean bathrooms. And find good clearance πŸ™‚

    • R

      What would be stopping someone from pretending to be transgender and using the opposite bathroom because they have some weird fetish? It’s not like you can biologically tell the difference. My 3 and 7 year old daughters have the right not to have to use the bathroom as a grown man.

      • Erin

        My goodness–what stops anyone from doing anything? What a sad, fearful world it is out there.

      • Cassandane

        Nothing stopped prisoners from sending me pervy foot fetish snail mail letters when I was in college, but that doesn’t mean I stopped my education. I took reasonable safety measures and carried on, which is what I will teach all of my daughters. What is stopping a pedophile from being your child’s soccer coach? Pastor? Neighbor? Best friend’s dad/mom/sibling? Technically, nothing. Punishing a trans person by not allowing them to use the bathroom in the statistically slim chance a pedophile would take advantage is disheartening, alarmist and discriminatory.

      • Jess

        Seriously? You realize if a pervert wants to molest someone, a “rule” a store has isn’t going to stop them one way or another, right? You act like there are otherwise law-abiding pedophiles out there who suddenly, because of Target’s inclusive policy, are out molesting children at Target and only at Target.

        • Jenn

          Yes Jess, yes!! This point exactly!!

  16. Jaydensmom

    I can’t wait for her items to go on clearance. I will be happy to purchase then.

  17. Rachel

    I need this in my life. Take my money!

    • Nicole

      LOL Thank you for the laugh. I needed that after reading all of the off subject comments above. And totally agreed. I can’t wait πŸ™‚

  18. Lindak

    Off topic – Old Navy supercash expires today, $20 off $50.
    BHCTCFZ2GVB1

  19. couponer

    I was raised in a Southern Christian Conservative household. My children will be raised the same one day. Boys are born boys and grow up to be men. Girls are born girls and grow up to be women. The good Lord clearly intended for those to be separate which is why reproduction only works one way. Takes a man and a woman. The Bible makes that very clear and that homosexuality and all other kinds of sexual perversion is a sin. Folks are welcome to live their lives how they please, but that does NOT mean that I have to like it, agree with it, accept it, or allow it to be pushed on me and my family. A man has no business in the same restroom as a woman. You can keep your liberal agenda to yourselves. This country is in the shape it’s in because of your mindset not mine. This country was founded on the Bible and things worked just fine until we strayed from it. I still shop at Target, but I don’t use their restrooms. ChicFilA is the only business that largely lines up with my life beliefs. Again, I know everyone doesn’t think the way I do and that’s fine. Doesn’t make me right and doesn’t make you wrong for it. But I’m not comprising my values so you can use a different bathroom because you “identify” as something other than how you were born.

    • Taylor S.

      Oooooh Holyer than thou. Let us know what happens if someone close to you comes out as gay or transgender. I can promise you the world will not come to an end and everything will be ok.

      • R

        You can show love to someone without accepting every action they do.

      • Ann

        We have gay relatives, and your right our lives didn’t come to an end. But they are so screwed up it’s not even funny. Every one of them are divorced and different men/women in and out. They steal from family and the worst part, they don’t care at all about their kids. They are horrible parents. That is typical for that lifestyle. So if you deny it everyone here is going to know the truth. Keep trying to convince yourself though. It’s a toxic way to live.

        • Jess

          Yeah, I’m sure the issue with your relatives couldn’t be the family they were raised in. No evidence of that here. Lalalala.

          • Ann

            I have no idea what you’re talking about. but these people are my age. I didn’t “raise” them. (neither did my parents) Keep denying it’s a problem but I want better for my kids and obviously others do as well, hence why Trump won over Hillary. Ha Also, we stay away from them it’s a dysfunctional mess. I just like most of them.

    • momo

      Nicely said, thank you!

    • Janey

      You won’t compromise your values so another human being can simply use the restroom – however, you still shop at Target. Is hypocrisy not a sin? “A hypocrite may look righteous on the outside, but it is a faΓ§ade. True righteousness comes from the inner transformation of the Holy Spirit not an external conformity to a set of rules .”

      I hope you can find the perfect bathroom only suitable for people that identify as “heartless, self-righteous uneducated morons”.

      • jan

        For me, it’s not a matter of me not wanting someone to have freedom to identify how they want, it’s a matter of me not wanting to take my 3 little kids into a possible compromising situation where a man sicko could pretend to identify as a woman. I shop there, just don’t use the restroom. Love these stores (our HyVee) that have many individual enclosed bathrooms for whoever wants to use it. No gender specified, but locks with no gaping cracks πŸ˜‰

    • Cassandane

      This country was not “founded on the Bible”. This country was founded as a place where people would be free from religious persecution, with a governing system that ensured church and state are separate. Liberty and justice for all, remember? Not liberty and justice only for straight Christians.
      No worries here if anyone (gen) has stopped shopping Target. More sales & clearance for me! Thanks H2S for the ever-awesome sales lead, and allowing this discussion to unfold.

      • Cassandane

        I have had many history lessons, thanks. Sinking low to just insulting someone is a sign that you have no counterpoint, and are unable to participate in a rational debate. Bless your heart πŸ˜‰

  20. Oatbunch

    Anyone remember when Target had the Lilly Pulitzer line? It sold out within 5 hours of the store’s debuting it and then all the pieces wound up on eBay selling for ridiculous prices?
    I predict a repeat with Joanna’s stuff…

    • Shannon

      At my store no one wanted the lily Pulitzer stuff and it all went on clearance after.

  21. Kat

    All these people that won’t shop there because Target gave the same right that you and I have, to use the bathroom that they feel comfortable in, only means less people in my store and more clearance and dollar spot items for me.

    Not that it matters, but I consider myself a open-minded Republican. People, stop putting hate out into the world!

    • Jen D

      Amen Kat!! Could not agree more

      • Renee

        The furniture line they sold through Value City Furniture was nice but the chairs weren’t very comfortable.

    • Cassandane

      High five, Kat!

  22. tam

    Wrong forum. Just be kind to one another. Life is too short. You are not promised tomorrow and need to be grateful you received today in whatever form it is. It really is easy disagree or agree with whatever you like and just be kind ….doesn’t mean you agree only that you are a good person who isn’t entitled to judge any more than anyone else. If the bathroom makes you uncomfortable, simply don’t use it. If you strongly want to make a statement don’t shop there, but try to be kind to others as life has a way of surprising you when you need kindness and you will appreciate it and never regret taking that road.

    • Jill

      Thank you.

  23. Shannon

    The restroom issue aside, yay now I can make my home decor look just like everyone else’s! Farm house shmarm house πŸ˜‚

  24. Cara

    Did they have a line at Pier One? I thought I remembered people not loving the $75 throw pillows. I wish them success with this line. I enjoy their show and would love to incorporate some of their pieces into my decor

  25. Mia

    Of all the target posts on this site, why ppl bring up their personal view to hate targe over bathroom issue on this particular post?

    Go to the bathroom somewhere else then.

    • Amy

      I think its because Chip and Joanna are very strict and devout Christians, speaking on how they decide not to have gay people on their show because it is against their beliefs. They have a huge Christian following, so I assume people are upset they chose Target to sell. But I think it was a smart business move on their point.

      • Robin

        Correct Amy. Thanks.

      • Jess

        Thanks for the explanation. I didn’t realize that. Guess Chip & Joanna will not be getting my money (but target still will!)

      • jan

        I think it was one beginning comment that pushed a boulder down the mountain causing an avalanche πŸ˜€ lol

      • Rebecca

        Wow Amy, I did not know that. That saddens me.

  26. hipsaver2

    I knew it when I saw Chips Instragram Story last night!

  27. VW

    Thanks for this post Collin! Looking forward to seeing the Magnolia line in Target!

    • Collin (Mrs. Hip)

      You’re very welcome!

  28. SP

    I still don’t know what all the fuss is about these two people.

    • mj

      People don’t like Christians with beliefs contrary to their own.

      • AML

        It seems like you cannot be religious in this country anymore because the unreligious attack your beliefs. I’m not speaking specifically on this issue, just in general. I don’t normally discuss my views, and I accept other people’s beliefs. But boy when I’ve seen Christians say something now days people go nuts Lol. Hope everyone has a good weekend!

        • Cassandane

          Assuming people who speak out against discrimination are non-Christians or that Christians are somehow “under attack” every time they speak is short sighted and wholly inaccurate.

          • i disagree

            That’s a short sighted comment in itself.

  29. undierated

    Do people not understand that yes, transgender men have always gone in the womens restrooms BUT this “guidance” put in motion by Obama does not do anything but open the door to sexual predators and pedophiles? Ive seen plenty of trans dudes in the bathroom-kinda,weird but there was NEVER an issue. Implementing a,policy that allows a man into a womens bathroom bc he happens to “feel like/identify as a woman” is not helping transexuals. Its opening a door for sexual deviants. Branding the opposition as “intolerant/stupid/heartless/et al” is totally asinine and manipulative.
    Anyway, nice plates.

    • ditto!

      Totally agree! Acceptance is a great thing, but when it opens the floodgates to those who take advantage of the change that don’t fit why it was established there’s where the problem lies.
      If we could all just accept and love one another and not rake the rules, it would be a pretty awesome world πŸ’•

  30. Christen

    AWKWARD 😳😳😳😳😳

  31. Becky

    Pretty sure this isn’t the place to voice our opinions and bicker. On another note, so excited for this new addition at Target!! Love their style πŸ‘

  32. Rebecca

    Target always has a large single family restroom that can be used with children or even for a child of the opposite gender that is too old to go with parent into the main restrooms.

    • mj

      Not ours πŸ™ We can’t use their restroom anymore. If my kids need to pee, we go elsewhere.

  33. Rebecca

    Wow, saw the large amount of comments & clicked to see what’s up, thought maybe people were super excited lol. Boy I was wrong. People absolutely have the right to their beliefs, I just don’t think this is the place for it. It has nothing to do with the products being mentioned. I have been a reader since the beginning, but lately notice so many hateful comments. So much hate & turmoil in the world, our country gets more divided every day. Incredibly sad to see.

    • Cara

      Yep, I said something similar a few weeks ago and the comment was deleted. I have noticed that people have become much nastier on this site. I remember when people would offer helpful tips to each other but now it seems like a competition to be the rudest commenter on the site. Collin and her team are great but I know to be sure to avoid the comment section because of things like this

    • Cassandane

      This is actually one of the more tame discussions I’ve seen in a public forum! The vast majority of comments were calm and level headed, no matter which side of the issue they stand on. I applaud H2S for letting it stay, provided no one said anything overtly inappropriate.

  34. Lorrie

    Thanks for sharing the behind the scenes truth Taylor S… If they try on our clothes and don’t buy them they’re marked as damaged. Even Victoria Secret realizes it’s not normal.

    • Cassandane

      Clothes are damaged for any number of reasons–food spills (all the Starbucks cups), messy kids, dirty diapers left behind on a pile of clothes, people using clothes as TP or clothes w cigarette smoke smell. It’s at the managers discretion. Should we also ban/restrict coffee lovers, rude parents and smokers, and call them abnormal?

    • Renee

      Hate monger

      • Renee

        My comment was meant for holier than thou Lorrie

  35. Mia

    wow. I have nothing against Target’s decision, but I didn’t know about Chip and Joanna had that anti-gay view.
    Thanks for clarifying that Amy.

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