Preview Chip & Joanna’s New Magnolia Collection Launching at Target

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Any Magnolia Market fans?

If you’ve been anxiously awaiting the launch of Target’s Hearth & Hand with Magnolia collection you can now preview the collection! These items feature a variety of home and lifestyle pieces that reveal the beauty of everyday moments and are so much fun.

Keep in mind, these items will be available to purchase in Target stores or online starting November 5th.

Even better, in partnership with Target, Magnolia will be able to give back in a BIGGER way than ever before. Magnolia will donate time to help local communities and families in need, as well as provide monetary donations through the Magnolia Foundation to support organizations involved in orphan care, youth development, family housing and community restoration. How awesome is that!? 😍

Join The Discussion

Comments 16

  1. Laura


  2. Agnes

    There are definitively some items I want to buy. However, the collection are very monochromic and sad.

    • Mel

      Sad? To each their own I guess. I like it. Esp the dinnerware. I like how it’s not quite perfect. Reminds me of some platters my mom has in her china cabinet that belonged to her grandmother.

    • Laurie

      It’s a look you have to be into that’s for sure. Maybe some pieces in the home – but not entirely – like she does her homes

    • Marie

      You’ll be surprised what a pop of red here and there will do to some of those pieces.

    • mouni

      I agree , Agnes. Also, from this pics , it looks underwhelming.

  3. Anne K.

    I can’t wait how awesome

  4. Mrs BK

    Can’t wait to see it in stores!

  5. Andrea

    Was anyone else a little let down by this collection? I was hoping it was going to be more like the stuff from Magnolia Market 😞.

  6. Heather

    Oh Chip and Jo, you’re amazing role models!! Great people with great BIG hearts!!

  7. Bethany

    Awww! This is getting me excited for Christmas! Those jammies are adorable. There’s a nice variety of items – wasn’t expecting that!!

    • Ella

      The jimmies do look cute! Happy to see the kids are the snug fit kind so they didn’t have to add the nasty flame retardant chemicals to them! Wish they came in red too!

  8. Leigh

    I’m loving what I see in this collection…a very moody feel and most of it looks classic unlike a lot of over the top “farmhouse” stuff you see around.

  9. S

    Black, white & green. Super simple stuff. I get that it’s her style, but so boring. I was hoping for something more, I guess.

  10. Sarah

    I love Joanna but her style isn’t exactly my style. She has way too many neutral pieces for my taste.

  11. Sasha

    They have a collection at bed bath and beyond and I love it!

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