Check Your Supply! There’s an Aveeno Active Naturals Recall….

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Do you use Aveeno?

If you purchased Aveeno Active Naturals products from May 7th, 2007 to June 13th, 2017, head here to submit a claim to earn $2.50 cash back for EVERY product purchase (NO receipt needed) – up to $50 cash back! Head here for a full list of covered products.

Note that if you are claiming you purchased more than 20 Aveeno Active Naturals products, you will need to attach receipts or proof of purchase.

What’s this all about?

A proposed settlement has been reached in a class action lawsuit about the advertising of some of Johnson & Johnson’s Aveeno Active Naturals Products. The Plaintiffs in the lawsuit claim that Johnson & Johnson made misstatements about its Aveeno Active Naturals Products by describing certain Aveeno Active Naturals Products as “natural” or “Active Naturals.”

Join The Discussion

Comments 47

  1. Casey

    Doesn’t seem like a recall… I think it’s a class action settlement.

    • takingachance

      Yeah, I buy them but I’ve read the ingredients and knew they we not all natural—so, I Will NOT be filing a claim for all the many bottles of lotions, facial lotions and body washes that I have purchased—plus, I’ve scored them at such good prices from Rite Aid that I’m not even going to consider it.

    • Crystal

      My thoughts exactly Casey!

    • tipaye


  2. Jennlk84

    Wow .. we purchase a lot of Aveeno for the kids. Thanks for the heads up.

    • Lydia

      I buy a TON of their face wash for years and years now

    • jenn

      Yes, me too 🙁

    • C


  3. Blessed

    Not sure how I feel about this but in past 10 years I’m sure I have purchased a lot of Aveeno.

  4. Luv2save2

    So there’s nothing wrong with the actual product, just the way it was marketed?

  5. Jennifer

    I guess buying from amazon doesn’t apply? Looks like you have to enter a store with a city/state location.

    • djoseph675

      Jennifer, I bought some from Amazon and I filed a little while back. Just Google the address for Amazon and use that. That’s what I did

  6. silverfanatic

    I’m pretty sure I claimed this…or something similar for Aveeno…when posted on here last Summer. I have yet to see any money from it.

    • riss

      You’re right, it was Aveeno products, too. I remember commenting how often we buy the lotion at Costco. And I haven’t heard anything after submitting the form online.


    I have 2 bottles of the body wash in my bathroom supply pantry now. Glad the product is still “usable”. Sounds like an ingredient claimed as natural maybe wasn’t necessarily so. I will still use the body wash, but did file a claim for the 6 bottles I have. Thanks for keeping your readers informed!

    • Christina

      Many people purchase products specifically because they are natural. It’s a personal preference, nothing to shame someone over.

      • Katie

        Yes. Exactly. When my son was around one month, he had severe eczema. I was told by his ped. to use “natural” products on his tiny body to prevent irritation, so it’s a little alarming to know you used something that’s suppose to treat the problem, but in reality it doesn’t.

    • MekaRTR

      “Natural” “organic” etc. Are words that some companies abuse. As consumers, we are influenced by marketing and advertising in such a way where we barely even realize were being influenced. I’m sure claiming something is natural makes your product more favorable over the honesty company that did not use that word. Result, I purchase your product based off being mislead. It’s unfair to the consumer and it’s unfair to the HONEST competition. If they used deceptive language, there needs to be consequences. So THAT’S the disgrace IMO.

      • jenn

        Yes!!! Thank you!! I 100% agree.

        • melissa

          Not to mention natural products cost more. So we are paying more for a product for the natural properties when it’s actually not natural.

  8. Sandra

    I use aveeno for my toddler.

  9. Julie

    We use aveeno all the time and have for years. 🙁 I thought it was a better, natural product compared to Johnson and Johnson for my kids. Bummer that it isn’t what I thought it was.

    • visitor3

      Exactly why the enforcement action is necessary, to prevent corporations from defrauding consumers.

    • Christina

      Agreed. I wouldn’t have purchased if it wasn’t what it was marketed to be.

      • visitor3

        For individuals with eczema and allergies, these are important distinctions for health and safety. For a case to reach this point as a settlement, that means a judgement from the court would have been deservedly much harsher, so the corporation settled. These are not trivial lawsuits.

        • tipaye

          Did I miss a comment where somebody stated these lawsuits are trivial?!

    • Jamie

      It’s made by Johnson & Johnson

    • tipaye

      I understand what you mean, but fun fact, Aveeno is made by Johnson & Johnson!

  10. moria

    Wasn’t this posted sometime last year?

    • Yasuko J

      I actually submitted the form last July. Isn’t this the exact same settlement???

  11. Amy

    Aveeno is perfectly safe. We still all use their products, as a family. It’s just that someone started a class action against the company (J&J) for deceptive advertising with the word “active naturals” being on the product when it really isn’t “all natural.”

  12. Ashley

    Thank you for the information.

    • Holly (Hip2Save Sidekick)

      You’re welcome, Ashley!

  13. Toni

    My daughter has severe eczema and deceptive marketing can lead to severe side effects for some people, natural products need to be natural I’m not paying close to 10 bucks for a lie.

    • Laura

      I agree Toni – I bought Aveeno this past summer – What a horrible experience. I had bad eczema from it! Still trying to heal. T seems to think it’s ok. NO – It’s not! These sorts of products need to be truthful for people that may have reactions or want to buy a healthy product

  14. 3boys

    Aveeno is still the best lotion (closely followed by Gold Bond Ultimate and Curel) from my perspective as trying every lotion over the years during Minnesota winters.
    I look at these lawsuits as trivial, the only result will be that the cost of the product increases because of the $$$ the company had to pay out to lawyers, courts, consumers.
    It’s like me suing Nestle over Butterfingers name because they contain nuts and not butter like the title says (yes, I’m joking); my son has a severe peanut allergy and ate a Butterfinger (thinking the above) when he was with his father who didn’t pay any attention until son was puking everywhere.

    • tipaye

      Not a trivial lawsuit, at all. A company hiding behind “natural” to increase sales knowing they use ingredients that aren’t is unethical. This company is owned by Johnson and Johnson. A price increase to cover the expense of their deceptive advertising would be even more disgraceful and would serve no other purpose but to stuff CEO’s pockets. I would definitely buy another product at that point.

  15. Deb

    I agree with those who feel it’s ok to participate in this suit. My mom is on a very fixed income and has had issues with multiple skin cancers and allergies. She pays extra money for this product based on advice of her dermatologist to buy natural products for her skin. She has bought Aveeno lotion for the last 10 years at least. I filed a minimal quantity request for her. Just enough for her to feel she wasn’t taken advantage of, but enough to send a message to the company.

  16. visitor3

    Attn: moderator, please

  17. Ashley

    I think someone may want to check over the comments. People are getting very nasty here.

    • Jennifer (Hip2Save Sidekick)

      Thanks for the heads up, Ashley!

  18. Anna

    Thank you so much!!! I had forgotten about this and just now submitted my claim. My daughter has been exclusively using Aveeno products for 10 years for lotion and body wash, so that is way more than 20 products! She will still continue to use Aveeno because of her eczema even if they are not as natural as they have claimed. I do hope this will make J&J more transparent and responsible for how they label their products in the future.


    I also filled out a detailed claim, which hip2save kindly alerted us to I believe, and have heard nothing back. its been a long long time.

  20. Jeff

    Do you know if it is 1 claim per household or not?

  21. Janet310

    Is this the same claim from over the summer??

  22. mikeb

    I have purchased at least 70 of these products since 2007.

  23. Lancy

    Can i submit for me and another one for my husband since i am 101% sure we used more than 20 items since 2012?

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