Target Introduces 8 NEW Beauty Brands by Diverse Women for Diverse Women

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Target is raising the beauty bar! 💄

Starting now on Target.com and May 20th in hundreds of select stores, Target is rolling out eight NEW beauty brands, with over 150 cosmetics products designed for medium to dark skin tones.

These eight new brands are founded by women of diverse backgrounds for women of all skin tones and include cosmetics that are bold, colorful, cruelty-free, vegan, sulfate-free, phthalate-free, paraben-free, and fragrance-free. And they’re affordable too, ranging in price from only $9.99 to $24.99!

And you can bet we’ll be watching for sale prices on these items so you can score even better deals!

Target introduces 8 new beauty brands this April 2018 for diverse women by diverse women.

Did you know that Target offers a fantastic return policy on beauty products?

Most beauty items bought in stores or online can be returned (even if they’re opened!) within 90 days with your receipt – OR up to 120 days if purchased with your Target REDcard.

Join The Discussion

Comments 15

  1. 50ShadesofLipstick

    Makeup Geek makes some awesome eyeshadows and highlighters- highly pigmented and affordable. So happy to see more makeup brands deciding to be inclusive towards people of color! Hopefully the days of darker skinned women being unable to find a matching foundation shade are coming to an end.

  2. GotItTogetherish

    That’s awesome!! Perfect for my multicolored family! 👩🏼👩🏽

  3. Marblu18

    This is awesome! Thank for sharing.

    • Collin (Mrs. Hip)

      You’re welcome! 🙂

  4. Cassandra T White

    How nice!!!

  5. LC

    how exciting!

  6. gege1804

    I am so excited. One time i was in a target, not too long ago. There was a white lady looking for a foundation and the clerk told her that her foundation wasn’t there (well specifically the brand and shade) she was pretty bummed about it. She said “all targets carries this foundation” she was in a predominantly African American area so, i assume that may be why they didn’t carry it. I had to chuckle to myself because i know sometimes when i am looking for WOC friendly makeup, i sometimes have to stop at 3 or 4 different targets or Walgreens to find my shade. All of this to say, i am happy about more inclusion in the makeup world.

  7. Krissy

    Awesome! Love this.

  8. LBOOGIE

    FINALLY…CHOICES!!

  9. KetaKoya87

    This is pretty sweet! Looking forward to it!!

  10. KED

    Thanks Target.

  11. BadAngel

    I’m very excited! Its really hard to find a color variety in foundation and lip colors that compliment my skin.

  12. keesh

    This is great I was have the worst luck finding the right color to match my skin

  13. Athena R

    The Haleys Beauty Reset liquid foundation is soooo good. I bought some from their website a couple months ago, and I love it. I’m happy to see they’ve added more shades to their line.

  14. Cara

    I’m really happy to see this. I’ve had to bypass so many stores such as Target and even Wal-Mart because they didn’t carry makeup for women with my skin tone.

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