Target Launched a New Line Of Kids Clothes

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For a limited time, head over to Target where they are introducing a new style of kids clothes & accessoriesArt Class & The Museum of Ice Cream teamed up to make these sweet collections with sprinkles, bananas, gummy bears & more!

To read more about this new clothing line (as well as info on their ice cream that will be available in-store soon!), click here.

Check out these cute finds…

Boys Art Class Ice Cream Truck Graphic Tank Top
Only $7.99!
*These are labeled Scratch and Sniff in-store

  • Shipping Info


    Shipping is free on orders of $35 or more. You may also be able to opt for free in-store pickup if items are in stock and available near you.

    If you're a Target RedCard holder, you'll get an additional 5% off your order plus free shipping on any size order! However, exclusions do apply and orders for RedCard holders may require the $35+ shipping threshold.

    Plus, you might be able to score $1 savings on your order by consolidating your shipping. On the app, just click the No-Rush Shipping option. Online, click the "Save $1 with Order Consolidation" option during checkout.

Join The Discussion

Comments 26

  1. CJ

    Hmm, I don’t want anyone having a reason to scratch or sniff my child. Not a well thought out product in my opinion. And I have boys. A girl’s tank top with a “scratch & sniff” design across the chest? I’m really surprised that would even make it into stores.

    • C

      I agree! Not a clothing line I’d feel comfortable dressing my kids in.

    • Windsormis


    • DSch

      Oh, boy, I was thinking the same thing. Don’t need any “defense” to say, well, I only wanted to scratch and sniff your child.

    • Katie

      I thought it was a fun idea! I doubt strangers will think to even come up and “scratch and sniff” a child’s shirt. It looks like any other children’s tank top.

      • Sarah

        Thank you, I had the exact same thought as soon as I saw “scratch and sniff”. And what’s with all the weird food obsession stuff on products these days? Pizza and donut pool floats? Bananas on little boys shorts? I don’t know, I just get a weird feeling about all that stuff.

    • cat

      Lighten up people. There isn’t anything sadistic about the scratch & sniff shirts. It is for the kid that wears the shirt. And so what if your child tells their best friends about it? They are just kids. And there certainly isn’t anything weird about food on clothing or beach floats.

      • Tea


      • Kathryn

        Couldn’t agree more, Cat!

      • Nicole

        Right?! They don’t have a huge sign on them that says SCRATCH AND SNIFF ME!!! It just looks like any other normal tank top. It’s just supposed to be something fun for the child wearing it and maybe their parents or siblings. People are just way too sensitive 😏

  2. Marie

    My daughter has a scratch and sniff nightgown that was supposed to be blueberries or something. Then I washed it once and now nothing so I wouldnt expect much from these

  3. Meg

    Hmmmm….don’t kids scratch and sniff enough awkward things? Lol

  4. Birdie

    No thank you, Target – weird scratch and sniff idea and trying too hard to push the ‘gender neutral clothing ‘ in my opinion.

    • mriff

      I agree! I thought it was a typo at first. I have 7 boys at home and there is NO WAY they would wear those outfits! They are definitely trying to cross the gender divide. No thank you! I prefer for my boys to look like boys.And they prefer that too.

      • Dee

        I feel the same way 😏 why can we just have boys clothes and girls clothes

  5. riss

    I have boys, and they’re in college, but even if they were toddlers, this is not gonna fly. I agree with everyone, no bueno.

  6. Shannon

    I had to go back and double check cause I thought these were all girls clothes! I doubt the scratch and sniff would survive the washer and dryer!

  7. L

    Saw this line today. My boys would not want to wear these. I first thought these were girl clothes.

  8. Sarah

    I agree with everyone. These clothes are almost insulting. WHY would anyone dress their boys in this feminine junk, and why are we putting scratch and sniff on little girls clothing?? Target, thank you for the reminder of why I don’t shop at your stores anymore.

  9. Hilpae

    I love these!!!! I got my sons the banana shorts and they love them too!

    • Tea

      👍🏼 You’ll have to post if they keep there scent after a wash.

  10. Kathryn

    Ugh so much judgement!! If a scratch and sniff shirt makes a kid excited to show their friends, what’s the big deal? I’d be more worried about the chemicals in them making them smell over a random adult coming over and smelling their shirt.

    Would my young son want these? Probably not, but if yours does- awesome! Certainly no judgement here. Can’t we just let kids be kids and let them like what they like?

    • Tea


    • Emily

      Exactly! May not be for my kiddo, but there’s other kiddos out there who will love and want. It just about reaching ALL different fashion styles, so why do people Ave to get upset with someone else’s taste differing from theirs?

  11. Tea

    Wish they were making some for adults. If others don’t like them, then don’t buy them and move on. No need to post about being close minded. And it’s weird that people think sexually about these cute and fun clothes for kids.

  12. Leslie

    Oh! How cute! I can’t be the only one that remembers Don Johnson, A C Slater, and all the other 80s pop references that wore these colors! How fun! I’m loving the shift dress, my daughter will love it too!
    I’m an older parent to young children. Some battles aren’t worth fighting. Of all the things in the world to say, choosing a ridiculous battle to have with clothing you’re not required to have is a testament to how little one has to complain about. Meh, I wish these came in adult sizes. I’d wear the shift dress and DH would wear some of the kids clothes.

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