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Party City Launching 50 Toy City Stores This September

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party city launching toy city stores – party city storefront

Party City… it’s not just for Halloween anymore.

Okay, okay… we know that Party City has so much more to offer than Halloween costumes. On top of being a major supplier for all things, well, party related, the company recently announced that they’ll be piloting 50 new “Toy City” temporary pop-up stores across the country. The timing is all too convenient given Toys “R” Us has recently closed their chain of toy stores.

While they haven’t said too much about which toys and brands will be offered outside of their current assortment, it’d be crazy to think Toy City wouldn’t capitalize on the hole in the toy store market (we still miss you Toys “R” Us)! 😥

In addition to the pop-up stores, it sounds like Toy City will upgrade its online inventory as well by widening the selection of toy offerings on PartyCity.com (convenient since only certain areas with the best potential for success get the physical Toy City stores).

party city launching toy city stores – Party City picture of Halloween costumes

But don’t rush out just yet — these stores won’t be opening until the September this year, right around the same time the Halloween rush will hit costume racks. It remains to be seen how long the temporary pop-up stores will stick around, but we’re wondering if they’ll last until the holidays, and more so if they’ll be releasing any giant Christmas catalogs similar to those sent out by Toys “R” Us — Fingers crossed! 🤞

Our prediction? The end of 2018 will be pretty profitable for Party City and its test run of Toy City stores.


Join The Discussion

Comments 15

  1. Carmen

    Party City is so expensive. I can’t imagine they would be competitive in the toy industry. I guess we shall see.

    • Rae

      I take my little to buy 0.25-1.00 surprises here. When someone said expensive I was surprised! Though dollar tree is cheaper for paper plates, and maybe whatever the larger things your purchasing. 🙂

  2. Hope

    I hope they have good prices. They might as well not even bother otherwise.

  3. Michelle

    I shop party city a lot because I make “Birthday bags” for children at my local food bank and like the party items to match the toy… they offer a lot of coupons… however people need to realize NO niche market store can compare to Walmart or target because those store lose money on some categories like “toys” because they can make it up in other categories… toys r us couldn’t do that but they offered far more toys than Walmart… just like party city offers far more party supplies than Walmart…

  4. Sunflower

    I hope this works out. Their items are of better quality. When matched with a coupon, the items can beat Wal-Mart and Target prices. I also like going to specialty stores where the employees are knowledgeable of the items being sold.

  5. Jeanette

    How do I get coupons for Party City?

  6. karen

    Party City IS expensive. Just because they sell things at a $0.25 price point doesn’t mean that the item is worth that price. Party City has specialty items that you can’t get other places. But if you’re in any way budget conscious, you probably don’t shop much at Party City unless there’s a great sale. If they’re not serious about giving good deals to compete with Target, Walmart, and Amazon, then they’ll fail just like Toys R Us did.

  7. Kristen

    They just sent out emails today for 25% off a single item online or in store ! YAY

    • Amber (Hip2Save Sidekick)

      SWEET! Thanks for sharing!

  8. Mishelle

    Thank you so much

  9. Brittani

    What are the locations of the Toy City stores?

  10. Ed

    Wear are the stores going to be

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