Having just surpassed three million subscribers, MoviePass isn’t quite done tweaking their platform yet. Today, the company introduced Peak Pricing, a demand-based pricing system for movies and showtimes.
Peak Pricing goes into effect whenever there’s high demand for a movie or showtime. Depending on the level of demand, there may be a small additional fee for popular movie titles and showtimes. While the actual Peak Pricing surcharge will vary, subscribers can avoid the surcharges by selecting a different showtime or movie.
The good news? Over the coming weeks, Movie Pass will also allow subscribers to waive one peak fee per month.
- As you choose movies in the app, look for this red icon which indicates that a specific showtime is in Peak Pricing and there will be an added fee.
- A grey icon indicates that a showtime does NOT yet have an added fee, but is growing in demand and could enter Peak Pricing soon.
- If you’ve selected a showtime in Peak Pricing, you’ll see a confirmation screen with details on the surcharge.
- After you submit, check in to your movie and your card on file will be charged. (You can always change your card on file by clicking “Edit payment method.”)
How will I know I’m being charged peak prices?
You’ll know before you leave your house which films are experiencing or approaching Peak Pricing (and how much that will cost). While MoviePass says they can’t predict exactly when a showtime will enter peak pricing, moviegoers can opt to see movies at other times without an added cost.
Don’t see the icons?
Since Peak Pricing launches today, the program is still rolling out and may not be in your area yet. Remember to check the app for the latest local showtimes before leaving for the theater.
Find more answers to your Peak Pricing questions here.