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MoviePass Introduces Surge Peak Pricing

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moviepass introduces surge peak pricing – moviepass card

Having just surpassed three million subscribers, MoviePass isn’t quite done tweaking their platform yet.  Today, the company introduced Peak Pricing, a demand-based pricing system for movies and showtimes.

What is Peak Pricing?

Peak Pricing goes into effect whenever there’s high demand for a movie or showtime. Depending on the level of demand, there may be a small additional fee for popular movie titles and showtimes. While the actual Peak Pricing surcharge will vary, subscribers can avoid the surcharges by selecting a different showtime or movie.

The good news? Over the coming weeks, Movie Pass will also allow subscribers to waive one peak fee per month.


moviepass introduces surge peak pricing – moviepass app

How does Peak Pricing work?

  1. As you choose movies in the app, look for this red icon  which indicates that a specific showtime is in Peak Pricing and there will be an added fee.
  2. A grey icon  indicates that a showtime does NOT yet have an added fee, but is growing in demand and could enter Peak Pricing soon.
  3. If you’ve selected a showtime in Peak Pricing, you’ll see a confirmation screen with details on the surcharge.
  4. After you submit, check in to your movie and your card on file will be charged. (You can always change your card on file by clicking  “Edit payment method.”)

Related: 5 Simple Movie Theater Tips That’ll Save You LOTS of Money

moviepass introduces surge peak pricing – moviepass app pricing

How will I know I’m being charged peak prices?

You’ll know before you leave your house which films are experiencing or approaching Peak Pricing (and how much that will cost). While MoviePass says they can’t predict exactly when a showtime will enter peak pricing, moviegoers can opt to see movies at other times without an added cost.

Don’t see the icons?

Since Peak Pricing launches today, the program is still rolling out and may not be in your area yet.  Remember to check the app for the latest local showtimes before leaving for the theater.

Find more answers to your Peak Pricing questions here.


Movie Hacks


Join The Discussion

Comments 11

  1. Belle

    Yikes. Seems like the program is bumping up “hidden fees”? No longer the straight forward, buy a card and see all the movies you want subscription anymore :/

    • madison

      That seemed to good to be true though. At first it was all the movies you want, then one movie a day and no doubles of movies, now 1 movie a day with certain restrictions and extra charges. I am sure eventually it will go to 2/ week or something. I dont see how they were making money to begin with. I got mine for 9.99/ month and saw 4 movies when that 9.99 covered 1.5 movies lol

  2. JenB

    Ugh. I wish they could find a better way to make money

  3. Christy

    For now I’m ok since I have the annual membership. It says in the agreement that it won’t charge me peak pricing while my annual membership is ongoing. We shall see what happens by the time it is time to renew.

    • Jodi

      I have the yearly Costco membership. They sent me a email about peak rates. Really unfair they keep changing what I paid for

  4. ToriSC

    One question unanswered- if a movie is not peak price in the morning but is by evening what happens if I purchased the ticket earlier in the day?

    • Ann

      According to the email I received as long as you buy the ticket before it gets to the peak pricing stage you won’t pay the extra fee. So if you see the grey icon hurry up and buy it.

    • Jennifer

      They won’t charge you more for something you paid for already.

  5. Jennifer

    It was always only one movie a day. They’ll make money when people keep the subscription but stop using it and they ask the theaters for a cut. AMC didn’t want to give them one so MoviePass won’t let you use it at their top theaters as revenge.

  6. Heather

    Anyone else not able to use their moviepass all last weekend? Anyone try to use it today?

    • Danielle

      Nope, I can’t use it. The lady at the theater said that no one has been able to get it to work for days.

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