JCPenney Launching Baby Shops in 500 Retail Stores (Starting August 30th)
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Expecting a little one? 👶🏼
BabiesRUs may be a thing of the past 😭, but JCPenney Baby Shops are launching soon! Starting August 30th, JCPenney is expanding its baby selection at 500 strategically selected retail stores to reflect new merchandise categories that will make it easy for parents to shop for their bundle of joy.
“We’ve strategically chosen these 500 JCPenney locations because the majority of the stores are near a specialty baby retailer that has recently closed its doors.”- James Starke, Sr. VP and Head of Merchandising
JCPenney.com has historically offered cribs, high chairs, strollers, and car seats; however shoppers will soon find these items in 500 JCPenney stores, along with bottles, pacifiers, diaper bags, bouncer seats and activity centers from popular brands including Avent, Graco, Fisher Price, Dr. Brown’s and more.
The new baby shops inside JCPenney will be located adjacent to baby apparel, featuring an expanded assortment of Carter’s clothing along with Gerber and Okie Dokie playwear and sleepwear. Most of the products displayed will be stocked at the store so you can take it home the same day.
And, the new baby shops will launch just in time for JCPenney’s annual “Baby Sale” later this month! ❤️