Zojirushi Electric Rice Cooker Only $175 Shipped (Regularly $234) + More

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More Target

Through December 9th, Target is offering an extra 25% off select kitchen appliances – both in-store and online. No promo code or coupon is needed as the discount is automatically applied during checkout.

Even better, Target REDcard holders save an additional 5%!

Check out these deals…

Zojirushi 5.5 Cup Electric Rice Cooker $233.99
25% off discount automatically applies during checkout
Final cost $175.49 shipped!


Zojirushi 4L Vacuum-Electric Hybrid Water Boiler & Warmer $165.99
25% off discount automatically applies during checkout
Final cost $124.49 shipped!


Zojirushi 5L Panorama Window Micom Water Boiler & Warmer $139.99
25% off discount automatically applies during checkout
Final cost $104.99 shipped!


Check out all the great reviews for the Zojirushi 5.5 Cup Electric Rice Cooker

Oh my gosh these are great deals on the Zojirushis! We are currently on our second one. The first one stopped working after around 4 years, so we replaced it with a much newer model with induction heat and paid almost $300 for it! We love it and use it at least one time a day to make steamed rice and porridge. We love the different softness settings and how fragrant the cooked rice is! The one we bought even has a special setting for Jasmine rice. 😉 But seeing these great deals, I’m actually thinking about buying another one!


Absolute best rice cooker ever!


I’ve had one of the larger rice cookers for almost 8 years now. They are so worth the price!


We have the large zojirushi rice cooker. It’s so wonderful. The rice is always perfect. I like to make cornbread and pancake “cakes” in it.


I have this one, and it has lasted me over 10 years of heavy usage! The pan insert is non stick and it has never peeled.


Zojirushi rice cookers are the best! We love ours! The rice cooks great every time, and I like that you can do different kinds of rice. It keeps it warm and moist for a long time.


Join The Discussion

Comments 11

  1. Holly

    I’ve been using my Zojirushi rice cooker for 10 years now and it’s still working perfectly!! I’ve made white rice, brown rice and barley in this and they all came out great. Sometimes i add veggies and seasoning when cooking rice and it makes easy, yummy pilaf. Food stays warm and moist for hours too.

    • Mirela

      Holy, thank you for sharing! Knowing what you know about this rice cooker and taking in consideration this is era of Instant Pot I wonder would you still say the price of this appliance is justified? I have IP with rice option and my husband and kid looove rice. I don’t care for rice though but I am appliance junkie. I just wonder would it be wise to invest in this one? Thank you so much for your honest review!

      • Holly

        I’m an appliance junkie too hehe!! I have two digital multi cookers including Instant Pot but this one is a must have for me since i make rice a lot. I like how i can just add water to the water level guide on the inner pot and don’t have to measure every time. Mine also has a fast cooking option and cooks rice in about 30mins. What’s cooked in this freezes very well too. Hope this helps!!

        • Mirela

          Thank you Holly !

    • Amber (Hip2Save Sidekick)

      YUM! That does sound good! Thanks for sharing your experience with us, Holly! Glad to hear how well it has worked for you!

  2. Chris

    I have both the Zojirushi rice cooker (bought in 1999; use constantly, still works great) and the Air Pot (water boiler) since 2007. Zojirushi is a great brand and worth the money in my opinion if you love good rice.

    • Tracy

      Anyone that has 20% off coupon that not using? I need to buy this rice cooker. Please email me sunlala123@yahoo.com thanks!

    • Amber (Hip2Save Sidekick)

      Oh wow! Thanks a bunch for your review, Chris! I haven’t grabbed one of these yet. Good to know how well yours has held up for you through the years!

  3. Tracy

    Anyone that has 20% off coupon that not using? I need to buy this rice cooker. Please email me sunlala123@yahoo.com thanks!

  4. DSch

    Can’t speak Zojirushi’s rice cooker, but can speak for their brand name. I’ve had 2 Zojurishi bread makers over 30 plus years (2 because I’ve overused them!), and I will not get any other brand. I’ve tried other bread maker brands, but nothing is superior. It is worth the extra price to pay to get what I love. I sound like a sponsor… but simply a very happy consumer! 🙂

  5. April

    We’ve had our Zojirushi rice cooker for about 10 years and use it every day to make steel cut oats for breakfast. Super easy to use, super easy to clean. I also have an IP, but the Zojirushi is king!

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