Vineyard Vines Collection is Coming to Target This May, But For a Limited Time Only

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man wearing vineyard vines on a boat

The pink whale is coming to Target!

Target is teaming up with the preppy clothing and accessory brand vineyard vines to offer a limited-edition lifestyle collection perfect for summer – and you won’t want to miss it! With more than 300 items across home and outdoor goods, apparel, accessories, and swim items, this collection will have something for everyone –including your pets! 🐶

Vineyard Vines flag and branding at Target

Even better, this collection will be wallet-friendly, too, with prices starting at just $2 and most items priced under $35. And there will be a broad range of clothing sizes available for the entire family, with sizes XS-3X for women, S-XXL for men, XS-XL for kids, and 0-3M-5T for toddlers and babies. We can’t wait to go shopping! 💃🏼

That said, move fast – vineyard vines for Target will only be available for a limited time at all Target stores and on Target.com from May 18th through July 13th (while supplies last). That means you’ll want to shop the collection early!

redcard sign in Target

Note that vineyard vines for Target will have a 14-day return policy versus their standard 90-day return policy; however, REDcard holders will receive a 14-day return policy plus an additional 30 days. Plus, REDcard holders get an extra 5% off every day and free 2-day shipping on ANY size order (some exclusions apply).


Vineyard Vines retail store display

More about the vineyard vines brand:

  • Vineyard vines was founded in 1998 when brothers Shep and Ian Murray left their desk jobs to start selling neckties. The company – known for its smiling pink whale logo – has grown into an American lifestyle apparel brand with products for the entire family.
  • The brand is inspired by Martha’s Vineyard in Massachusetts, where the brothers spent their summers boating, fishing, and chasing what they refer to as “the good life.”
  • The vineyard vines brand reflects the state of mind “every day should feel this good.” Whether it’s a memorable sunset or backyard cookout, the brand is all about celebrating those days you wished would never end.

Check out these new intimate apparel brands ALSO coming to Target!

Join The Discussion

Comments 14

  1. CM

    Exclusive collections are always a disaster, nearly impossible to find anything.

    • Katie

      I agree. Was just thinking about what an awful idea this is (yet again). I don’t really understand how either company benefits. And, what seems to always happen is that a few ridiculous people get to the store early and just buy everything – then sell it on eBay. I’ll just stay home, thanks!

  2. Jessica

    I’m still hopeful I’ll get something! Very much looking forward to this collab, especially matching outfits for me and my kids lol!

  3. gailio

    Just like the Lily Pulitzer fiasco a few years ago- didn’t care for that.

    • Aimee

      Or the Hunter Rain Boots fiasco. That was awful, such horrible quality control.

    • Hunterwoody

      Totally agree. I will stay home and wait for a VV online sale🤣

  4. acgold

    Agree! This will be another epic fail with thousands of items jacked up in price on eBay.

  5. Kristina

    Sweet. I will be shopping on release day and grabbing clothes for the family(and pets) for summer. Adorable trendy clothes for summer for cheap. Thanks for sharing, I’ll hold off on the summer wardrobes until May!

    • Amber (Hip Sidekick)

      You’re very welcome, Kristina!

  6. Marie

    I’ve managed to get something from each Target collab collection and really enjoy them. My strategy is to just pick one item I would really like to have and go for it first. Anything else I get is just a bonus. Don’t let Ebayers ruin it for you. Try online when the sale starts. I’ve had good luck that way.

  7. Amie

    I’m not holding my breath! The Hunter one was a disaster. Love VV but I’m sure it won’t be the same quality. Better off shopping their sales when they have them.

  8. Dana

    SO excited for this one! Saw this news while browsing Instagram… marking my calendar! I recently discovered Vineyard Vines and am a big fan of their pieces. Nice quality stuff! Side note…for all you Target fans, I found a really cool IG account today for cute Target finds! @TargetGems

  9. Katie

    I stopped at “preppy”

    Love Target colabs though!

  10. Kel

    I love the Target collabs. They help make high end designs in my price range. The Marimekko collab was my absolute favorite!

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