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Take a Peek at Target’s NEW vineyard vines Collection – Launching May 18th

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vineyard vines wagon, float ring, and coolers at Target

Start making your list!

On May 18th, Target will be launching their limited-edition vineyard vines collection – and we can’t wait! 😍 To hold us over, browse through Target’s new look-book of the preppy collection and start making your wish list!

vineyard vines baby items

When the collection launches next month, you’ll be able to shop over 300 items across home and outdoor goods, apparel, accessories, swimwear, and even pet items! However, the collection will only be available through July 18th (or while supplies last), so if you spot something you love – snag it while you can!

vineyard vines pillows on a bench

Even better, this summerlicious collection is budget-friendly, too, with prices starting at just $2 and most items priced under $35. And there will be a broad range of clothing sizes available for the entire family, with sizes XS-3X for women, S-XXL for men, XS-XL for kids, and 0-3M-5T for toddlers and babies.

vineyard vines pet items

We can’t wait to go shopping! 💃🏼

Are you excited?

Tell us what you’re loving in the comments below!


Shop these affordable spring & summer kids wardrobe items at Target!

Join The Discussion

Comments 12

  1. Eisha Conrad

    I’m really looking forward to shopping the collection but thinking back to how the launches were for Target’s collabs with Lilly Pulitzer and Hunter….I’m not getting my hopes up!

    • Kate

      Agreed! I was thinking the same thing.

  2. StephanieH

    I was excited but nothing really caught my eye plus I’ve not been super impressed with quality when they do these collaborations.

  3. Jessica

    I was really excited about this, but I’m not loving anything from the lookbook….. I will, however, sit there refreshing the page until the sale starts at whatever time hoping to snag some matching outfits for me and my kiddos. What’s up with the horizontal striped pants and off the shoulder options?

  4. Jasmyn

    I love when target does these different collections. But, I’m not excited about anything in this one. 😕

  5. acgold

    It is going to be the usual middle of the night debacle. Not even worth it. What annoys me the most is how much shows up on eBay right away. Also when things are returned to the store, they never put them back n the racks (except for the Victoria Beckham things -that bombed), they are sent to the warehouse.

  6. Lexi

    $100 for the wagon!!! It’s cute, not $100 cute! The little girls red,white &blue romper is cute, and the toddler boy and dad matching sweatshirts. Other then that don’t see a thing that I would even consider buying . I like this brand down south, this Target collaboration, not so much

  7. Deb E

    I’ve always loved the color combos of navy, white, and red, white, and blue in the summer. Trouble is, I already have too many of these colors in my closet. I have way too many white pieces for sure. The whale motif looks OK on the kids and pets but too cutesy for an adult in my opinion. Makes me want to clean out my closet (a good thing!)

  8. jlg

    Will it be in stores too or online only? I liked the hunter one because there was a decent selection in all the Houston area stores for several weeks. And then I REALLY liked the hunter one when they marked everything down 75% or more! All the online only sales they’ve done were a disaster…by the time you can even get in the website everything is sold out.

    • Amber (Hip Sidekick)

      Hi there! When checking the details it appears that this will be available online and in stores!

  9. jlg

    Nothing really seems of interest to me except that adorable little white dog! He’s probably not for sale though.🙁

  10. Brittany Lemmen

    Does anyone know what time the launch starts on target.com?

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