Nike Launches New Kids Shoes Subscription Service But It’s Gonna Cost You
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Does it feel like your kiddos are always outgrowing their shoes?
Nike recently announced that it’s getting into the subscription service game with a new “sneaker club” for kids!
Nike Adventure Club is a new program specifically designed to make it easier for parents to keep up with their children’s quickly growing feet and ever-changing shoe needs.
Instead of the time-honored (and somewhat dreaded) tradition of taking children shoe shopping, the new Nike Adventure Club will ship your child an “adventure kit” as often as once per month, depending on the subscription tier chosen.
Interested in this subscription service? It’s not cheap!
Nike Adventure Club serves kids from sizes 4C to 7Y, or roughly ages 2 to 10. Club pricing begins at $20 per month, which includes a new pair of shoes shipped every 90 days. Thirty dollars per month will get your child six pairs per year, and for $50 per month, your child will get a new pair of shoes shipped to them every month for a year.
Each adventure kit will ship in a customized box with your child’s name on it. Inside the box, you’ll find a new pair of Nike or Converse shoes, along with stickers, a small gift, and a fun adventure activity you can complete with your child. You’ll have the opportunity to choose from over 100 styles before the shoes ship and if they don’t fit (or if your child just doesn’t like them), they’re free to exchange.
As part of the program, subscribers will receive a prepaid bag to send back any outgrown shoes, which will be recycled through Nike Grind. If the shoes are in good enough condition, they’ll even be refurbished and donated to a family in need.
If even the entry-level subscription of four pairs per year seems like a lot of shoes for your child, Nike does allow parents to downgrade or pause their subscription at any time.
To learn more about the program and to join the waitlist, visit the Nike Adventure Club website. Once you are added to the waitlist, expect an email soon from Nike with an exclusive access link to join the club.