Target’s New All in Motion Brand Celebrates the Joy of Movement for Everybody
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Target is unveiling a new store-owned brand to help you reach your fitness goals!
Target is kicking off the new year with a new line of activewear and sporting goods designed to help everyone celebrate the joy of movement. The new Target-owned brand, called All in Motion, was designed with a commitment to quality, sustainability, and inclusivity. All in Motion is rumored to be replacing Target’s popular C9 Champion brand of athletic apparel, but there’s no official word from the company on this yet.
Here’s what Jill Sando, Target senior vice president and general merchandise manager, had this to say about the new All in Motion collection:
“After listening to and sweating alongside more than 15,000 men, women and kids across the country, one thing became abundantly clear to us: guests are seeking quality activewear and sporting goods that they trust will perform—at an affordable price. That’s why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey.”
All in Motion will include a size-inclusive assortment of clothing that was designed to look good and to feel even better. Apparel will be made with quality, durable fabrics, and sustainably-sourced materials, and come in sizes that range from XS-4X for women, S-3X for men and XS-XXL for kids. In stores, mannequins in sizes 4, 10 and 16 will display All in Motion clothing, and models of all shapes and sizes are already showcasing the brand on Target.com.
Target’s All in Motion collection will include everything from sports bras and leggings to hand weights and yoga mats, all at Target prices ranging from $3.99 to $69.99. The majority of items from this line will be priced under $40. Guests can shop All in Motion on Target.com starting January 17th and in all Target stores by January 24th.
Hip Tip: This collection is available to preview online right now. Start saving your favorites by clicking the heart icon next to the items you want to save. When the collection goes live on January 17th, you’ll be able to quickly add your favorites to your cart for easy checkout!
Check our Target store page for all the latest deals!