Lay’s Partners With NBC’S “The Voice” and Coach John Legend for New Flavors
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Lay’s is celebrating Season 18 of NBC’s “The Voice” with the release of three new flavors of potato chips, two returning favorites, and a little help from coach John Legend. Beginning March 2nd, fans can also enter for a chance to win exclusive prizes, including a trip to see a live taping of “The Voice” in Los Angeles.
“I’m excited to partner with Lay’s to launch these fun new flavors and to give the wonderful fans of ‘The Voice’ the opportunity to come share in the fun of the live show!” said Legend.
Lay’s Cheddar Jalapeño, Lay’s Poppables Sea Salt & Vinegar, and Lay’s Kettle Cooked Flamin’ Hot all joined Team Lay’s earlier this year, and the brand is re-introducing Lay’s Crispy Taco and Lay’s Wavy Fried Green Tomato chip flavors, which will be available for a limited time only. Many of these Lay’s flavors are already available at major retailers nationwide.
Season 18 of “The Voice” premiered on Monday, Feb. 24. For more information on Lay’s newest flavors and to enter the sweepstakes, visit LaysAndTheVoice.com.