P&G Just Launched Microban – New Antibacterial Cleaners That Disinfect Without Wiping
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This new cleaning product promises antibacterial “protection that lives on.”
Just as concerns about germs are growing, Procter & Gamble is introducing a new line of cleaning products that are made to protect surfaces against bacteria for up to 24 hours.
The new Microban 24 line of products promises to kill bacteria on surfaces for up to 24 after they’ve been sprayed, even after multiple touches. It was developed based on similar products that have been used in hospitals for some time.
According to a statement from P&G, most Americans believe that their current household antibacterial products kill bacteria after they apply it. Actually, bacteria can grow on surfaces every 20 minutes and survive for several days.
Microban 24 works against this growth by using a solution that provides ongoing protection against bacteria after it’s been applied to surfaces and allowed to air-dry. The solution then activates small amounts of bacterial-resistant ingredients over time.
“People deserve an antibacterial product that works as hard as they do to shield their home from the spread of bacteria,” said Martin Hettich, VP North America Home Care, P&G. “We want to push beyond the status quo and offer families a new sanitizing product that keeps working around the clock. Now, they can rest easier knowing our breakthrough technology is hard at work, even when they’re not cleaning.”
Microban 24 is available in three different forms – a multi-purpose spray cleaner, a bathroom spray cleaner, and a sanitizing spray disinfectant. These products are all offered in both Citrus and Fresh Scent.
The entire product lineup will be sold at major retailers nationwide as well as online. We found them available for purchase in-store at Walmart, where the multipurpose and bathroom sprays were priced at $3.94 and the sanitizing spray was priced at $5.94.