Amazon Not Accepting New Customers for Amazon Fresh & Whole Foods Market Delivery/Pick Up
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Amazon is struggling to keep up with grocery deliveries.
The coronavirus crisis has led to an unprecedented demand for grocery deliveries as shoppers try to limit their trips to the store and look for alternate ways to purchase food.
Despite “working around the clock to expand services,” Amazon has found itself among the grocery delivery services that are struggling to keep up with the increase in customer demand. As a result, Amazon has announced that its grocery delivery services will temporarily stop accepting new customers.
Effective immediately, any new Amazon Fresh and Whole Foods Market delivery and pickup customers will be asked to sign up and wait for an invitation (as seen in the image directly above). Amazon is working to increase its capacity each week, and will invite new customers from the waitlist to shop as resources allow.
Amazon is also taking steps to help current grocery customers that have been frustrated by a lack of available delivery time slots for Amazon Fresh and Amazon Prime Now. The company recently added 70 new Whole Foods pickup locations, nearly doubling the number of participating Whole Foods Markets from 80 to 150.
Amazon has also started releasing delivery windows throughout the day, making it easier for customers to see when the next delivery window is available by including this information on Amazon Fresh and Whole Foods Market.
The company is also trying to meet increased demand by hiring more shoppers and launching a new feature that will give customers a chance to secure their virtual “place in line.” Previously, Prime users could only snag a slot by shopping at a time when a shopper was available. Now, delivery times will be distributed on a first-come, first-served basis.
“We still expect the combination of restricted capacity due to social distancing and customer demand will continue to make finding available delivery windows challenging for customers,” Stephenie Landry, vice president of grocery delivery at Amazon, wrote in an Amazon Day One blog post. “If you are able to do so safely, we kindly encourage our customers who can to shop in-person.”