Mattel Donating Barbie Dolls to Children of First Responders
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Barbie has a special thank you for the children of frontline responders!
Starting today and through May 17th, for each eligible Barbie Career doll sold at participating retailers, Mattel will donate a doll (up to 30,000 total) to the children of frontline heroes in the coronavirus crisis.
This will occur in partnership with First Responders Children’s Foundation, a nonprofit organization dedicated to the children of first responders leading the fight against COVID-19.
Now through May 31st, Mattel will also donate the profits for all online purchases of the items from its new Thank You Heroes Collection. Proceeds will go to First Responders First, a fund dedicated to providing essential supplies, equipment, and resources for frontline healthcare workers and their families.