Is Black Friday Over as We Know It?
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It’s hard to imagine what Black Friday will look like this year.
For as long as we can remember, the day after Thanksgiving has been dedicated to waking up early, putting on comfortable shoes, and braving the crowds.
In fact, the Black Friday shopping frenzy has been creeping across the calendar in recent years, expanding to include portions of Thanksgiving day itself and often extending into the weekend after Thanksgiving, right up until Cyber Monday.
While it’s not for everyone, lots of people look forward to the tradition of assembling a shopping squad, studying the Black Friday ads, and putting together a plan of attack to get all the best in-store deals.
It’s hard to imagine how this scenario, which was designed to attract massive crowds, could possibly continue unaffected by the coronavirus pandemic.
In an interview with CNN, Scott Rankin, principal and national consumer and retail strategy leader with KPMG US, said,
“I just can’t envision that happening this year. With everything that’s going on, there may be no Black Friday at all. I can’t imagine retailers buying inventory to stock up for an event designed to pack hundreds of people into a store. There are so many risks to that.”
All things considered, we expect much of the Black Friday excitement to take place online this year, with new features like curbside pickup utilized by many retailers. Another trend to look for is online deals starting earlier than ever this year, possibly as soon as Halloween!
Not everyone will miss the in-store deals this year. Many consumers have already embraced the idea of doing their Black Friday shopping online, and have been using this strategy to avoid the crowds and score awesome deals from home for years.
Even as stores reopen for in-store shopping across the country, people who have previously preferred in-store shopping have discovered the convenience of online shopping and plan to shop from home for the foreseeable future.
Even in the years to come, as we hopefully put the pandemic behind us, will the appeal of in-store shopping on Black Friday be enough to draw people out from behind their screens?
Although this year’s Black Friday will almost certainly be unlike anything we’ve seen before, one thing is certain: We’ll be working around the clock to let you know where all the best deals are, whether they’re in-store or online! Bookmark our Black Friday page now so you’re ready in case the deals start rolling out early this year and follow along so you don’t miss a thing!