Dollar General Is Opening New Stores to Attract Higher-Income Shoppers
There’s a new shopping concept coming from Dollar General!
Dollar General is opening new stores designed to attract higher-income suburban shoppers. Named popshelf, this “differentiated shopping experience” will target women in suburban areas with household incomes between $50,000 and $125,000 a year, said the company in a press release.
Popshelf stores will have a footprint of about 9,000 square feet, making them larger than Dollar General’s traditional stores. According to the company, customers can expect to find a “fun, affordable, and stress-free shopping experience” that makes it easy for them to stay within their budget while treating themselves.
The new popshelf stores will offer an on-trend, rotating selection of seasonal goods, housewares, home décor, health and beauty products, home cleaning supplies, paper products, and party goods. The stores will also sell candy, snacks, toys, games, electronics, and other items. Everything will be priced on the dollar, with approximately 95 percent of items costing $5 or less!
The first two popshelf locations are scheduled to open in the Nashville area in the coming weeks. The company has also announced plans to open an additional 30 popshelf locations by the end of the 2021 fiscal year.
To learn more and to get a peek inside a popshelf store, head on over here to check out a video tour of the new store.