New Reese’s Marshmallow Creme Flavored Peanut Butter Cups Coming Soon

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Reese's Mallow Top packaging

Hershey’s is already gearing up for spring!

Hershey’s is kicking off 2021 in the sweetest way possible – by unveiling new candy for both Valentine’s Day and Easter!

These new limited-edition releases will join returning favorites like Kisses Lava Cake, Kit Kat Raspberry Creme, Reese’s Peanut Butter Hearts, Cadbury Creme Eggs, Reese’s Pieces Shake N’ Break, Reese’s Peanut Butter Eggs, and Kit Kat Lemon Crisp.3 types of Valentine's Day candy from Hershey's

For Valentine’s Day, Hershey’s will be releasing a solid milk chocolate bear, Kisses milk chocolate Meltaway Roses that are filled with a velvety cream, and a giant Reese’s Peanut Butter Rose. Also scheduled for release are a Hugs & Kisses Heart Box and Reese’s Big Box O’ Love (not pictured).

“Whether you are a hopeless romantic or a last-minute Cupid, these new offerings are the perfect treat to make Valentine’s Day extra special.” – Erin Crawford, Brand Manager, Holiday


3 types of Easter candy from Hershey'sEaster will see the release of Hershey’s new milk chocolate Pip Bunny, Reese’s Mallow-Top Peanut Butter Cups, Ice Breakers Strawberry Lemonade Duckling filled with sugar-free gum, and Hershey’s milk chocolate Build-A-Bunny (not pictured).

“This Easter, our star is the Reese’s Mallow-Top Peanut Butter Cup. We’ve reimagined the classic Reese’s Cup by combining the top Easter flavors, milk chocolate, marshmallow and delicious Reese’s peanut butter, all into one amazing cup. Yes, it’s as good as it sounds.” – Michael Reese, Senior Brand Manager, Holiday

All of Hershey’s new and returning Valentine’s Day and Easter products will be available in stores nationwide for a limited time only. The Valentine’s Day items are expected to begin their rollout soon, so keep your eyes peeled for these fun seasonal treats and grab them while you can!


Craving s’mores in the middle of winter? Make them indoors using your air fryer!

Join The Discussion

Comments 6

  1. Mama2Nine

    😍 I’m in love! Can’t wait!

  2. grandmat57

    πŸ˜‹πŸ˜‹πŸ˜‹

  3. Alamode

    If you’re a BJs member, your local warehouse may have the mallow-topped cups in a variety pack. My local store had them in early December.

  4. nikki

    I work for Food Lion and we already have them.

    • tinawall

      Have you tried them? I’m just wondering if they are any good.

      • Nikki

        No, I was waiting for them to go on sale. I’ll let you know!

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