Mattel’s New PlayBack Program Will Recycle Your Old Barbies, Matchbox Cars, & Other Toys for Free
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Let’s talk trash and how to responsibly dispose of unwanted Mattel toys!
As part of Mattel’s ongoing commitment to sustainability efforts, they are launching their NEW PlayBack Program for United States and Canadian consumers. Created to better manage the environmental impact of their products, this program makes it easy to recycle Barbie, Matchbox, and Mega brand toys, versus having them end up in landfills.
While these are currently the only three brands that can be recycled, other brands will be added in the future.
This program is all part of Mattel’s initiative to make all their toys and packaging either 100% recycled, recyclable, or constructed from bio-based plastic materials by 2030.
To participate in PlayBack program, all you have to do is print a free shipping label and then pack up any participating toys that your children have outgrown and mail them back to Mattel. They will then be responsibly recycled or processed into energy.