Amazon is Ending Prime Now, But Ultrafast Delivery Is Here to Stay
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A popular Amazon service is shutting down.
Amazon has announced that it will be discontinuing its Prime Now app and standalone Prime Now website by the end of 2021.
Amazon launched Prime Now in 2014 as a way for Prime members in select cities to get household essentials and other items delivered in two hours or less. Today, it has grown to offering this service for Prime members in more than 5,000 cities and towns.
Amazon Prime customers who previously enjoyed using the Prime Now service will still be able to get fast delivery of groceries and other goods directly through the Amazon app or website. These services will now be provided via Amazon Fresh or Whole Foods, both of which are currently on Amazon’s app and website and offer delivery in as little as two hours. Any third-party retailers or local stores that were available on the Prime Now app will now be moved over to the Amazon app and website too.
“To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location” – Stephenie Landry, vice president of grocery at Amazon
Select aspects of Amazon.com and the Amazon app were already starting to resemble the Prime Now service, and this decision will simply remove the distinction altogether.
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