10 Black Owned Makeup & Skin Care Products Under $20!

In addition to black owned skincare, check out these incredible black owned makeup brands!

Looking for some new beauty recommendations?
We love a good beauty recommendation as much as the next person! February is Black History Month, so we’re highlighting ten black-owned beauty products – all highly rated and under $20!

Even better, if you head to Target, you can currently buy 1 get 1 25% off select Black-owned brands, including a few options listed below!

If you’re looking to try some new recommendations and products while supporting black-owned brands, you’re in the right place. From skincare to makeup, these black owned makeup brands are worth checking out and are available at Target, Sephora, and Ulta!

Check out these 10 black owned makeup under $20:

1. Level up your soft glam with The Nubian Earth Eyeshadow Palette.

With this Juvia’s Place eyeshadow palette, you’ll be looking and feeling like royalty. Each color is “universally flattering” for all skin tones and perfect for both natural and glamorous makeup looks!

2. For an extra pop of color in your routine, try a Colorfix Eye, Cheek & Lip Cream Pigment.

Arguably the most popular item from Danessa Myricks Beauty, these Colorfix Pigments can be used as eyeshadows, blush, and lip cream! There are thirty colors to choose from, including matte, shiny, and metallic options. It’s waterproof and is a 2020 Allure’s Best of Beauty Award Winner.

3. Looking for a long-lasting yet hydrating lip liner? Try the Speak Love Lip Liner Pencil!

There’s nothing worse than wanting a matte lip product that is too dry. This LYS Beauty lip liner offers everything you’d want in a lip pencil: longevity, hydration, vegan, and a matte finish!

4. Mented Cosmetics Semi-Matte Lipstick has over 1,000 positive reviews!

This wildly popular US-made lipstick from Mented Cosmetics contains castor oil and is vanilla-scented, so it moisturizes while smelling amazing! Currently available in nine colors, reviewers rave about how it still delivers a matte look without drying your lips out. We think this would pair perfectly with LYS Beauty’s Speak Love Lip Liner Pencil that’s mentioned above!

5. Looking for natural coverage? Try The Lip Bar Just a Tint 3-in-1 Tinted Skin Conditioner.

TLB’s Skin Conditioner is a light coverage foundation that contains hyaluronic acid and SPF 11. While it provides sheer coverage, it is buildable and can be worn alone or as a base for an additional foundation or powder.

6. Tired of white-casted sunscreens? The Black Girl Sunscreen Broad Spectrum is a must!

The Black Girl Sunscreen Broad Spectrum has over 1,500 reviews on Target, and we totally understand why! This sunscreen was created specifically to cater to women of color who have a difficult time blending and using typical sunscreen. It dries completely clear without white-cast, and there’s even a version for kiddos!

7. Sweet Potato Pie Extra Creamy Leave-In Conditioner offers unbeatable hydration. 

Created by the beloved Tabitha Brown, Donna’s Recipe is all about nourishing and leveling up curly hair care. This leave-in conditioner helps defrizz and moisturize your curls and also uses sustainable packaging!

8. When it comes to stick foundations, BLK/OPL’s option is top-notch quality.

This stick foundation by BLK/OPL is perfect for covering up any stubborn blemishes and dark circles. It works on all skin types and is made with hypoallergenic ingredients; even those with the most sensitive skin will love this product.

9. Level up your shower routine with this Nude Sugar Shower Gel.

A decent shower gel can be difficult to find, but this Nude Sugar option exceeds all expectations! Although it’s gently scented, it’s non-stripping yet moisturizing to the skin. It’s also free of parabens, carcinogens, animal products, and harsh surfactants!

10. Ditch your loofah and washcloth by replacing them with a Luv Scrub Mesh Body Exfoliator!

The Mesh Body Exfoliator is incredibly innovative. Lasting up to 18 months, it targets ingrown hairs, body acne, dead skin, and other skin concerns. It’s gentle with the skin while remaining incredibly effective. Time to throw away your washcloths and loofahs because this exfoliator is everything you’ll need! 🤩

Cheap vs. Expensive Makeup – which is better?!