Sam’s Club Unveils a Brand New Approach to Black Friday 2020
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Sam’s Club has announced its plans for the holiday shopping season, and this year the warehouse club is promising to roll out more days of deals, more Member exclusives, and more special experiences for its members than ever, all season long.
Due to COVID-19, many shoppers plan to start their shopping earlier this year and do more of it online. Sam’s Club has adjusted its traditional Black Friday shopping experience in response to this shift. They are also hiring 2,000 additional supply chain associates to help them deal with the anticipated surge in demand during what is expected to be a busy shopping season.
In years past, Sam’s Club offered multiple opportunities to save on holiday shopping, with some of the biggest savings offered during its One-Day Savings Events held in November and December. This year, Sam’s Club will offer an extended approach to holiday savings with the following events:
- Beginning Oct. 4: October Savings Event
- Oct. 28 to Nov. 29: November Instant Savings
- Nov. 7 to Nov. 15: November Savings Event (extended from one day to nine days)
- Nov. 20 to Nov. 29: 10 Days of Thanks-Savings (extended from four days to 10 days)
- Nov. 30: Cyber Monday Online-Only Savings Event
- Dec. 1 to Dec. 24: December Instant Savings
- Dec. 5 to Dec. 13: December Savings Event (extended from one day to nine days)
This year, for the first time ever, Sam’s Club will also unveil all of its November deals in a single savings book, making it easier than ever for members to prepare for their holiday shopping.
The savings book will be mailed to members’ homes during the week of October 21. The December deals will be also be shared with members in one book that will be mailed to their homes in late November.
Sam’s Club is still maintaining a little bit of mystery though, and they plan to keep the treasure-hunt aspect of Black Friday alive by rolling out new and exclusive surprises like gaming systems, jewelry, toys, holiday décor, and more both in-store and online.
These items will be released at multiple times throughout the season. Rather than drawing a big crowd on one day, the idea is to give members something new to find every time they shop online or come into the club for essentials.
This year, members will be able to shop in-club or online for pick up at all 597 club locations. Curbside pickup, which launched earlier this year, will continue to be available as a contactless shopping option.
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