Toys “R” Us Returns for the Holidays with New Stores & Pop-Up Shops
Toys “R” Us is making a comeback this holiday season.

Toys “R” Us is making a big comeback just in time for the holidays! This has been the brand’s biggest year of growth yet, and to celebrate, the iconic toy store is in the process of opening 10 new flagship locations plus 20 seasonal holiday shops across the U.S., with most of those being operational now! Find all the exciting details here.
Here’s where you can shop right now:
- Visit a flagship store or one of the 20 holiday pop-up shops opening nationwide.
- Shop Toys “R” Us inside every Macy’s store across the country.
- Six new locations are also on the way, with two already open on U.S. military bases!
Be sure to check the store locator for the most up-to-date list of locations before you plan your visit!

This brand revamp is bigger than ever!
For the first time, Toys “R” Us is also expanding to never-before-served markets in Chile, Peru, Venezuela, Ecuador, Morocco, and Lebanon. Plus, they are reestablishing major markets in the UK, Mexico, South Africa, and more.
Alongside new stores, the brand plans to have a larger social media presence, guiding shoppers to the perfect gifts this holiday season! 🎁
Doing some early holiday shopping for the kids? Don’t miss these amazing toy deals!
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