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FAO Schwarz Just Launched an Amazon Store (Score This Cute Kids Purse on Sale!)

By Bryn | Operations Manager

Sep 18, 2026 @ 8:08 AM MDT

As an Amazon Associate, Hip2Save earns a small commission from qualifying purchases in this post. Amazon prices and promotions are accurate at the time of posting and subject to change. Read our full disclosure policy here.

You no longer need a trip to NYC to shop the iconic FAO Schwarz toy store!

FAO Schwarz just launched its official storefront on Amazon, making it easier to browse (and purchase!) the brand’s toys and gifts online.

👉 Shop the new FAO Schwarz Amazon Store!

The storefront is packed with FAO Schwarz finds including plush toys, dolls, pretend-play sets, musical instruments and plenty of gift ideas for kids of all ages. While most of the items in the new storefront are currently full price, we did spot this one find on sale!

FAO Schwarz NoHo Shoulder Bag
Just $14.99 (regularly $22.99!)

Hip Tip: Bookmark the FAO Schwarz Amazon storefront so you can easily check back for new arrivals and sales throughout the holiday season!

About the writer:

Bryn has spent the last 16 years with Hip2Save and has worn many hats including writer, editor and operations manager. She is mortgage-free and holds a Bachelors of Science in Nursing and Education. When she's not reading the latest romance or thriller, she's working out at OrangeTheory, watching reality TV or hanging with her kids & hubby. Connect with Bryn on LinkedIn