BabiesRUs & ToysRUs: Store Brand Formula 22-25.7oz Containers Only $9.99 (Reg. $17.99 – In Store Only)

Now through December 29th, BabiesRUs/ToysRUs are offering up a sweet deal on BabiesRUs store brand powdered baby formula! You can score BabiesRUs Powder Formula 22-25.7oz containers for only $9.99 (regularly up to $17.99!), which seems like a *HOT* deal as it makes each ounce as low as 39¢! Keep in mind that this sale appears to be in-stores only.

Check out a few positive reviews about this brand on BabiesRUs.com…
We used Similac powder for my first two kids and were thrilled to see a generic this time around for baby #3. It’s much more inexpensive than Similac and there seems to be no differences between the two formulas. My son loves it, it mixes well (though it does seem to mix better with warm water), does not stain clothes and has comparable ingredients/vitamins to Similac. Great product! So happy to have found it!
My son was on Similac but had issues with it. One point of the day he would scream from gas no matter what we did. So I was at babies r us to buy more formula but they were low on Similac, so I bought some of this brand. No problems, good price, and my son loves it! And no gas problems!
I love this formula…even better, my son loves this formula! We initially bought Enfamil and Similac, but couldn’t handle the price (even with coupons). So I decided to try the BabiesRUs brand and we love it…and the price! We have saved so much money!
(Thanks for the heads up, Abby!)
Thank goodness I could breastfeed! Never had to pay for one can of formula. I can’t imagine footing that expense!!
That was my first thought! My toddler is drinking whole milk now and even that seems expensive to me since I can’t really coupon it for free lol I can’t imagine how expensive formula could get
This is not a new deal. I was in Babies R Us and bought that same formula for $9.99 on November 14th!
Hi everyone! Enfamil Gentleease is what we use for our son but it is so expensive even with the $3-$4 coupons I get. Does anyone know what is comparable for Gentleease with the RUs brand? Sensitive or Gentle?? Anyone previously use Gentleease have success with this brand? Thanks in advance!
I feel your pain. Our lil guy was on Nutramigen which was running about $37/can. I remember seeing at Target, their Up&Up line had comparable formulas to Enfamil. Might be worth a try: https://www.target.com/p/up-up-infant-formula-gentle-36oz/-/A-14348286#prodSlot=_1_2
Target, Walmart, and ToysRUs’ generic formulas are all the same. They are all made by the same company PBM Products.
That is exactly the kind of formula my daughter uses. We use the walmart brand and target brand. They both work extremely well. They say “compared to enfamil Gentlease” on the can. They run about $25 got the bigger tub. You can usually find targets brand on sale for $22.
Thank you ladies! Very helpful!
Does anyone know the expiration dates on these?
Awesome deal on formula! I formula fed/pumped with my first son and breastfed my second. I sure wish I could have found a deal like this when it was just me and my first little guy!
I love this formula! It mixes better than Similac and doesn’t bubble up and flow out the top of the bottle either. It smells better, so I’m sure it tastes better. Lol and it’s cheaper. Toys r us always has a bin of formula that’s about to expire (within 2 months usually) on clearance. π
Check storebrandformula.com for a $5 off coupon!
Does anyone know if there were formula coupons in those BRU $10 diaper boxes? I can’t remember for sure. If there were, maybe it will help someone.
Yes a $5 off 2 coupon in the diaper boxes! I only supplement with formula as needed but I am so excited about this deal!
****Ok, so you could get 2 formula cans for $15 with $5 coupon from diaper box !**** Not bad if you use these.
Heads up. We went to our store (Utah) tonight and none of their formulas are on sale. Maybe thus is regional?