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Amazon’s Top 10 Best-Selling Beauty and Personal Care Items

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hand holding pink shampoo brush

Save on Amazon’s most popular beauty and personal care items!

If you’re looking for products to help you and your family stay healthy or even just hoping to discover a new favorite beauty find, Amazon has a huge selection of personal care items!

Best of all, some of Amazon’s most popular products from this category are also available for Subscribe & Save. This means that you can save up to 15% when you add five qualifying products to your next Subscribe & Save order! Keep your eyes peeled for digital coupons too, as these will offer additional beauty savings from time to time.

Here’s a look at Amazon’s top 10 current beauty and personal care best sellers:

Please note that this list was current at the time of this post. Click through to the product’s Amazon page for the latest pricing information, and be sure to check our Amazon Deals Page for all the latest money-saving buys!


shampoo brush being used on brown hair

1. Get a relaxing head massage while you shower with this Silicone Shampoo Brush – starting at $5.09

This Silicone Brush works on all hair types as both a shampoo brush in the shower and as a scalp massager when used dry. Get your hair cleaner than ever while promoting blood circulation to your scalp!


Schick Silk Touch Up razor in palm of hand

2. Keep your skin smooth with Schick Silk Touch-Up Dermaplaning Tool – $6.96 + up to 15% off with Subscribe & Save

Schick Silk Touch-Up razors quickly shape eyebrows and easily remove fine hairs. You can even use these to gently exfoliate and smooth your skin. The high-quality blades feature fine micro guards to help protect your skin. This set includes 3 razors and 1 Precision Cover for precise eyebrow shaping.

Head on over here to learn more about dermaplaning and find out how one Hip team member uses this technique to get silky smooth skin!


hand holding a pack of blue face masks

3. Protect your health with a Case of 500 Disposable Face Masks – $197.99 – just 40¢ each!

When you order these disposable face masks, you’ll receive ten 50-count boxes for a total of 500 masks per case. These 3-ply face masks feature a nose clip on the upper side and a melt-blown polypropylene filtration layer for added protection.


twin pack of Neutrogena makeup wipes

4. Neutrogena Cleansing Towelettes remove makeup without a trace – 3 packs for $13.47 or less

This multi-pack includes Neutrogena Makeup Remover Cleansing Towelettes and Neutrogena Makeup Remover Night Calming Cleansing Towelettes to gently cleanse skin and remove makeup both day and night. 

Save up to 15% when you add this item to your next Subscribe & Save order. And, for a limited time, you can also save an additional 36¢ off your first Subscribe and Save order when you clip the digital coupon!


person drying hair with Revlon hairbrush

5. This Revlon One-Step Hair Dryer & Volumizer is a Hip2Save team fave – starting at $49.95

This hair drying brush delivers gorgeous volume and brilliant shine in one single step! It has over 17,000 five-star reviews and we love the way it smooths frizz, creates volume, and reduces drying time!


2 Mrs. Meyer's Clean Day soap refills

6. Stock up on Mrs. Meyer’s Clean Day Liquid Hand Soap Refill – $8.09

Mrs. Meyer’s Clean Day hand soap is specifically made to clean and freshen hands without drying, while also providing a pleasant scent for your home. This hard-working hand soap formula contains olive oil, aloe vera, and essential oils that clean, freshen, and soften busy hands. 


hand holding a jar of sugar scrub

7. Gently exfoliate your skin with Tree Hut Sugar Scrub – $5.99 + up to 15% off with Subscribe & Save

This gentle exfoliator is infused with Certified Shea Butter and an array of natural oils, including Evening Primrose, Safflower Seed, Sweet Almond, Avocado, and Orange Oil. This scrub provides intense exfoliation and moisturization, leaving your skin feeling soft and smooth while providing powerful hydration.


hand holding Bio Oil

8. Improve the appearance of scars and stretch marks with Bio-Oil Skincare Oil, 2 Ounce – $8.89

Made for all skin types, this skincare oil can be used to help reduce the appearance of stretch marks, scars, and other marks due to surgery, injury, acne, aging, pregnancy, and more. Its fast-absorbing, non-comedogenic formula won’t clog pores.


bottle of CeraVe hydrating cleanser on counter

9. Gently cleanse dry skin with CeraVe Hydrating Face Wash – $14.74

Developed with dermatologists, CeraVe Hydrating Facial Cleanser is a unique formula that cleanses, hydrates, and helps restore the protective skin barrier with three essential ceramides. This formula also contains hyaluronic acid to help retain the skin’s natural moisture.


Hand holding Nizoral Shampoo

10. Keep dandruff away with Nizoral A-D Shampoo – $14.84 + up to 15% off with Subscribe & Save

Dandruff stays off your head and shoulders with this dandruff treatment shampoo that helps relieve itchy, flaky scalps. When using your regular shampoo and conditioner, use twice a week between washes. Works on all hair types and gray hair.


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Join The Discussion

Comments 22

  1. Nichole

    Dollar store has the shampoo brush. I had already bought enough it from Amazon.

    • dealzgurl

      Does the shampoo brush at Dollar Tree use batteries?

    • Jennifer (Hip Sidekick)

      Thanks, Nichole! We are going to look for that! Great find!

  2. Trim

    In beauty stores for African American hair they sell one of those scalp managers for 1.00 and it’s blue. It’s so amazing my best friend bought mine.

  3. Alma

    I’ve found the scalp massager for $1 at several Dollar Tree stores in the Chicagoland area.

    • Jennifer (Hip Sidekick)

      Wow, thanks!

  4. Erin

    Yup. I had that shampoo massager in my cart for months on Amazon but couldn’t pull the trigger. Then I found one at Dollar Tree. Glad I waited–it’s worth a dollar to me but not too much more. I also saw those mini razors at Dollar Tree but haven’t purchased. I’d rather pluck than shave.

    • Laura

      You can get the little facial razors at Walmart, Target, Walgreens, etc…
      Do try them though!! You’ve never felt your skin so smooth!! And your skincare products absorb much better afre using them, too!

  5. Emily NYC

    The scalp massager is amazing! My hair growth has improved and it literally gets my hair salon type clean! Get one- i started giving them to everyone even used as baby shower favors!

  6. Happy Aunt

    The shampoo massager could possibly double as a great tool for getting pet hair off furniture. I have a silicone Zoom Groom brush for my cat. I use it to pull hair off the furniture before vacuuming and get excellent results. It’s rarely used to actually brush the cat, lol!

  7. Bunny

    Bought the Revlon One-Step Hair Dryer & Volumizer on a previous Hip2Save deal and love it. Makes my hair come out looking like I’ve been to the salon 🙂

    It’s also nice just using one tool. Before was always wrangling with a hair dryer and a large brush. My arms would always get tired. The One-Step Hair Dryer makes it so easy now. If you’re on the fence, would definitely go with this one!

    • Jennifer (Hip Sidekick)

      Awesome, Bunny! Our team absolutely loves this and we are glad you do as well!

  8. chesca

    I bought the scalp massager previously and granted its my opinion only but what a waste of money. I expected at least something from it. All it did was knot the heck out of my roots and frizz my hair like crazy. My hair is only shoulder length therefore i thought it would be ok. Thought wrong. I tossed it after 2 or 3 embarrassing hair days. 💆‍♀️

    • Elaine

      You’re probably using it wrong. I use a shampoo/ scalp brush to prevent tangles. You have to be careful how you brush with it though.

  9. Susan

    Nizoral dandruff shampoo is also amazing for the white patches people get on their skin (cheeks, hairline or temples) sometimes from a fungal infection. My husband used to work construction and would get it from being in the sun all day and sweating. A doctor recommended he put this on the affected areas and leave it for a couple of minutes before rinsing off. He did this a few times and it never came back.

  10. jen13289

    Actually, after reading everything I could in brushes, the best brush I’ve found is the Dry Bar Lemon Drop, it’s the same price everywhere, a bit pricey at $20, but we have gone from over 90 minutes of brushing hair to 5-10 minutes, literally!!!! It’s absolutely AMAZING!!!!!

  11. kiera

    The brush is good for people with scalp problems, really breaks up the buildup. I recommend it in combination with the nizoral for scalp dermatitis. The key is to part the hair in sections and hold the ends of each section while you massage to really get at the roots.

  12. JenK

    I would not take anything for my One step Hair dryer. That has been the best hair appliance I have every bought. Also My 12 year old can blow dry her own hair with no help and it looks great. The Silicone brush has been a great buy also, I myself do not use it but my 12 year old was having issues getting her hair/scalp clean and this has been a great fix for that. Mrs. Meyers products are amazing! I use them daily, smell great and do an awesome job. Try the room spray and dish soap awesome products

  13. Candace

    That shampoo brush is awesome! I was worried it would tangle my hair, but it has never been a problem. It’s such a pleasant massage. It helps lather the shampoo and also helps remove dandruff patches. Also, the Nizoral is the only dandruff shampoo that works for me. It took me waaayyy to long to realize that different dandruff shampoo has different active ingredients. I had to use T-gel and head and shoulders every day, but I only use the Nizoral once a week to control flaking and itch.

  14. Jessica

    After I saw this I went to my dollar tree and they had one of those scalp brushes left in stock! I didn’t want to pay $7 so I’m excited to try it for $1!

    • Jennifer (Hip Sidekick)

      Yay! You are a savvy shopper!

  15. Kat9919

    I tried the healing Indian clay mask you guys wrote about awhile ago, and honestly it’s amazing! My skin has never been smoother. I was dealing with horrible mask breakout around my chin and mouth and this drew them all out and cleared it up! I know it’s not on your list here, but I would definitely recommend it! Thanks for the post!

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