Top 10 Best-Selling Toys and Games on Amazon

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Sequence board game out of box

Amazon is our go-to spot for all the top toy deals!

Whether you’re holiday shopping, searching for a birthday gift, or just looking for a little something to help your kiddos pass the time, Amazon’s list of best-selling toys & games is a great place to find some fun ideas.

Check out these current best-sellers and pick up something new to keep your crew entertained!

Hip Tip: Note that this list was current at the time of this post, so be sure to check our Amazon Deals Page for the latest coupons, promo codes, and sales!

Check out these popular toys, games, and activities:

purple plush octopus

1. This is the Original TeeTurtle Reversible Octopus Plushie that went viral on TikTok – from $15

Show your mood to the world with this cute reversible plush octopus, as seen on TikTok! They are easy to flip inside out and have two different faces to help you express yourself. These super soft toys are perfect for playing, collecting, and cuddling, and they make great gifts.


wooden car track toy

2. Early Learning Wooden Click Clack Track – $7.10

Put a car at the top and watch as it rolls its way down the colorful tracks. Send one car down at a time or set them off one after the other. Children ages 18 months and up will love this Amazon exclusive and the feeling of being in the driver’s seat. This classic wooden toy will help them to develop fine motor skills and hand-and-eye coordination as they line the wheels of the car up with the tracks.


Crayola Colored Pencils in packaging

3. Crayola Colored Pencils, 50 Count – $9.89

Discover the soothing nature of coloring with Crayola Colored Pencils. Ideal for bringing out the beauty in finely detailed line art, this set includes 50 different colors to add vibrant flourishes to coloring books or original art pieces. Offering long-lasting color with smooth laydown, these colored pencils come pre-sharpened so you can start creating colorful artwork right out of the box.


sequence board game in hand in store

4. Original SEQUENCE Game with cards, chips, and folding game board – $12.59

Play a card from your hand and place a chip on a corresponding space on the game board. When you have five in a row, it’s a SEQUENCE. Learn to block your opponents or remove their chips, and watch out for the Jacks – they’re wild! With a little strategy and luck, you’ll be a winner. For 2-12 players, ages 7 and up.


package of 30 gel pens

5. Aen Art 30-Count Set of Gel Pens– $7.64

These long-lasting gel pens come with 40% ink and are perfect for drawing, doodling, scrapbooking, bullet journals, and adult coloring books. They feature soft grips for comfort and are divided into 5 ink groups: 4 classic, 6 fluorescent, 6 pastel, 6 glitter, and 8 metallic.


10 canisters of Play-Doh in cardboard box

6. Play-Doh 10 Pack Case of Assorted Colors (2-oz. cans) – $8.19

With 10 different colors of modeling compound, this Amazon exclusive is a box of creative possibilities! It’s a rainbow assortment of colors that lets you press, smoosh, squish, roll, squeeze, and create just about anything you can imagine!


leapfrog book in packaging

7. LeapFrog 100 Animals Book – from $17.99

Kids have a natural curiosity about animals, and this sturdy book provides opportunities for exploration with illustrations and photographs of animals from the desert, savanna, rainforest, and more. Six double-sided, interactive pages feature animals from 12 habitats and environments for your child to explore.


Cards Against Humanity game

8. Cards Against Humanity party game – $25

Cards Against Humanity is easy to play. Each round, one player asks a question from a black card, and everyone else answers with their funniest white card. Billed as “a card game for horrible people,” the manufacturer’s recommended age is 17 and up.


game box on wooden surface

9. Hasbro Connect 4 Game – $9.84

Challenge a friend to rule the grid in Connect 4 Classic Grid, the game where strategy drives the competition! Line ‘em up and go for the win! Choose the gold discs or the red discs and drop them into the grid. When you get 4 discs in a row, you win. It’s simple, fast, and fun!


Exploding Kittens Game Cards

10. Exploding Kittens Card Game – $19.99

Exploding kittens is the perfect card game for adults, teens, and kids who are into kittens and explosions and laser beams and sometimes goats. This award-winning game is reminiscent of Uno, except there are goats, magical enchiladas, and yes – exploding kittens. It takes 5 minutes to learn, 15 minutes to play, and is recommended for 2-5 players (ages 7+).


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