Target Shoppers! Say GoodBye to Mossimo & Merona + Meet FOUR New Target Brands

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Did you know that Target will be introducing over 12 new only-at-Target brands over the next few months and will be phasing out brands that you may have grown to love like Mossimo and Merona?!  In fact, Target.com is giving a little sneak peek of 4 of their new brands coming out later this year…


A New Daycoming in August
—> versatile, mix-and-match women’s brand

Goodfellow & Co. coming in August
—> men’s clothing, accessories and shoes

JoyLabcoming in October
—> fitness-meets-fashion-and-function

Project 62coming in September
—> modern home brand thoughtfully designed for everyday life

Join The Discussion

Comments 43

  1. Erika

    NOOOOO!!! Merona and Mossimo are two brands I truly love. I have a difficult time finding fit and style that I like in clothing and these two brands always come through for me. The quality has always been great for me as well. I sure hope the new brands live up to giving the old, beloved ones the boot.

    • Emilia

      Totally agree with you!!!
      Im here like NOOOOOOOOOOOOOOO

      • Jennifer

        I couldn’t agree more! I LOVE Merona and Mossimo! 😢

    • workingonmyhouse

      I also agree with you. Most of my wardrobe is Mossimo and Merona. I am so bummed to hear this. Its tough enough to find clothes that fit and look good. I will take a look at the new stuff, but think I’m going to have to find a new store from which to get my clothing.

  2. Ihearthip

    I miss their Circo brand for kids. The elastic waistband pants fit my son so well. The Cat & Jack brand runs really small/slim on him.

    • Heather

      I miss circo kids clothing too!

    • Hashin

      Me too. I also find Cat and Jack style to not be impressive. It’s just like everything else out there. Before there were options. I’m welcoming new companies in adult clothing. I find the last few years have been cheaply made.

      • MrsG

        I loved circo too! My thick baby always fit in circo so much better.

        • Jenn

          My kiddos seem to fit in cat and jack better but my boys are so slim, I have trouble finding things long enough that don’t fall down.

    • Momof2

      I agree! My son has the same issue with cat and jack bottoms

  3. Elizabeth M

    Ummm hope they still have nice quality basics. Love the Merona and Mossimo tees

  4. Maria

    Nooooooooo

  5. Luna

    Oh no! Two of my favorite brands

  6. An Education in Domestication

    I think, though, that I saw it’s only men’s Mossimo being phased out. All merona is but the women’s Mossimo will still exist.

    At least I think that’s what I saw. Because I love Mossimo
    Women’s and I breathed a small sigh of relief. Lol.

  7. An Education in Domestication

    All merona is being phased out*

  8. Kassandra

    I feel like they are making clothes for just skinny people to wear. Most of all the clothes wont look good on me and im already self conscious as is. Just my opinion

    • Shannon

      Target clothes don’t fit me right at all and I’m a “skinny” person. I have better luck in the juniors section at kohls even though I’m nowhere near junior age. Target brands are oddly fitting for me.

      • Susan

        I agree about Kohl’s I fit in junior too

  9. Steph

    I guess I am in the minority because I have never liked either Mossimo ot Merona brands. I used to live in Cherokee clothing back when that was a Target label. I loved the tshirts. When they discontinued that label I pretty much quit buying clothing from Target.

    • Crystal

      Totally with you!!

    • Jeni

      Agreed!!

  10. Maite

    I hope they put both brands on clearance!!!!

  11. Crystal

    See, I haven’t bought clothes from target in YEARS. I can find cuter styles from other stores for much less on sale than I find at target. I’m hoping this new brand will bring some find trendy pieces.

    • Shanshan

      Same here!

  12. Dana

    I hope they keep Knox Rose and Whowhatwear around.

    • 🌺Nolee🌺

      Love Knox Rose!

  13. MCouzens

    I hate to see Merona go. It has been my go to for basics for years. But if they need to make this change to stay relevant then I fully support it. Hopefully I will like some of the new offerings & get some good deals. Bitter sweet

  14. Amber

    I just bought 3 Merona shirts that I love to wear. Then I got a bleach stain on one and unsuccessfully tried to find another in-store to replace it, and then I got this news 🙁 🙁 🙁 Booooooooo…

    • Danielle

      I am so sad I love Mossimo. Merona is stylish for my work attire. I hated when Circo was phased out, also. Im chicky and the clothinga is for slim peopl.

  15. Stacy

    Finally! Hopefully they will bring in some clothing worth looking at. Mostly everything there in past years has been for short people. I recall back in college when I could find longer pants and shir, nowadays everything is too shorth and wide or the aste don’t match the length. It is time for Target to catch up with the times. Not only short and round people shop there but tall people too.

  16. Brittany

    I guess this explains why we’ve had so much clothing clearance at my store lately…

  17. jen

    Noooooooo… this can’t be. I just hope these new brands won’t be a disposable clothing lines..

  18. ANDREA MARTIN

    Thats a stupid decision to get rid of their most popular brands. Target used to be my fav place to shop but lately I havent been buying much from them. I feel like their selection isnt as good as what it was in the past.

  19. Marie

    Retail stores are fighting to stay alive right now. I don’t like to see any of them close, because that means less competition, fewer deals, and higher prices for us. I’m glad Target is trying to bring us new things. I’m excited to see this. I hope the quality is good.

  20. JA

    I like Merona but Mossimo never fit me right. I would be happy to see some new brands at some better prices. I swear, half of Target’s clothes are priced at $22.99. I can’t remember the last time I just went in and bought anything that wasnt on the 70% off rack.

  21. christina

    i worked at target in the clothing department and i didnt even know this. lol im shocked!

  22. Casey

    Bummer. I really like those brand for basics– Merona plain polos for my husband for work and cute plain and patterned Mossimo shirts for me. I hope these new brands aren’t expensive and still offer quality basics.

  23. Momof2

    This makes me sad. I love merona! The fabric is so comfy and the clothes are inexpensive. I will miss merona a lot.

  24. Ihearthip

    I hope the new brands are not too trendy. Trendy used to be for the juniors section. I love Merona bc it’s classic, especially their shoes. The dress shoes are a great quality and last me for years!

  25. Jenn's Stockpile

    The Victoria Beckham line had super cute prints but the fabric was that heavy, padded polyester. Seriously – design clothes in a soft cotton blend! So sick of the heavy, shiny polyester and the shear tops. It’s like 104 – I don’t want to layer my tops!

  26. Toni

    What am I going to do w/o the Merona tanks. They are my favorite🙁

  27. Helen in Meridian

    Target used to have fabulous seasonal holiday dishes; Easter, retro Valentine, and 4th of July, and autumn dishes and serve ware, as well as Christmas dishes. Their seasonal housewares and have gone down so much that I only look at Target 3 times a year, versus the twice a month shopping I used to do there. I would find lots of Christmas decorations too. Haven’t found wonderfulness, yes wonderfulness at Target for 6 years or more.

  28. Divine

    They don’t have anything for petite size

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