Don’t Like the Price of Lululemon? Target Releasing New JoyLab Fitness Clothing Brand

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Workout Motivation is Coming! 💃

If you’re looking to snag affordable fitness apparel, you may be interested in Target’s new fitness clothing line, JoyLab. This one-of-a-kind brand encompasses everything from sports bras to bottoms to bodysuits to bags and will be available in sizes from XS-4X – something for everyone!

JoyLab will be available in Target stores and online at Target.com starting October 1st, with prices ranging from $14.99 for Sports Bras to $44.99 for Moto Jackets. Go here for more details.

Join The Discussion

Comments 15

  1. Jill

    I’m definitely interested in the quality. I know Lululemon is expensive but I have a pair of leggings I bought five years ago and they still look and feel like new. Worn and washed all the time. It was definitely worth the price.

    • Collin (Mrs. Hip)

      Oh awesome! Thanks for sharing Jill! Good to know how well your leggings have held up!

    • Emily NYC

      Jill which pants do you have- i have the wunder unders and they pilled after 2 or 3 wears. 🙁

      • Jill

        Wunder under high rise tight. Reminds me of a spandex. It has washed so well – I do let it air dry.

  2. sue

    I hope they have great quality. But every piece of Lulu that I’ve ever bought was worth every penny.

  3. Fitgirl224

    12 years later and my lulu shorts look amazing. I’ll keep paying their prices for that kind of quality!!

  4. Miriam

    I’ve had issues with the quality of some recent lululemon items, mainly anything heat sealed at the seams. BUT, I was always able to exchange them due to the defects, which is key after spending $100 on a pair of pants! The price is very high, but overall, not bad if you wear them often. I’d love to see Target’s line next. I’m not a brand snob and love any good value for good clothing! 🙂

  5. Sandy

    Just fyi. Everlast Isn’t bad and the prices are great when they’re on sale. Right now Sears is having a 75% off clearance (In store) on select activewear. I got a ton of Everlast work out gear for FREE because I had surprise points!

    • Lauren

      Is there extra off the current prices at Sears or just 75 off regular

  6. Lauren

    Lululemon’s products hold up for a long period of time, I would pay extra for their stuff, and they look great on, better than other brands.

  7. Cristine

    Hoping this doesn’t replace champion/c9- love that they carry longer length pants (so hard to find!)

  8. Melissa

    This is exciting! After reading the comments though I kinda want to splurge on lululemon though. I do hot yoga 3 times a week and it’s so hard finding good clothes for that!!

  9. Nicole

    I’ve only ever bought my Lululemon at Goodwill, and gotten lots for my mom there. What I love about Lululemon is that they’ll hem your pants for free and fix defects like zippers not zipping. There’s quality customer service there. While I would never pay retail for Lululemon, I can see why people who can afford it would.

  10. Jennifer

    My sister is the designer behind JoyLab…I’m super proud and excited for her.

    • Collin (Mrs. Hip)

      How neat! Thanks for sharing Jennifer!

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