Target Launches a New Lifestyle Brand for Tween Girls
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Big news for tween girls (and other sequins enthusiasts)!
This week, Target unveiled its newest brand designed especially for tween girls ages 8-12. “More Than Magic” is Target’s first full lifestyle brand, featuring over 500 products spanning categories like apparel, beauty, stationery, and tech.
How “More Than Magic” pleases parents, too.
With its bold colors, sparkly aesthetic, and affordable prices, this line is meant to delight parents of teens who are just starting to experiment with their personal sense of style.
Target’s in-house team of design experts has worked closely with tween parents, so paraben-free bath & beauty items, volume-limiting earbuds, and modest silhouettes have all been carefully designed.
Mark your calendar!
Sizes will range from 4-16, and prices will range from $0.99 to $29.99. According to company executives, this line is here to stay, and updated styles will be released with each season.