Target’s 20th Anniversary Collection Includes 300 Reissued Guest Favorites (Sale Goes Live 9/14)

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group wearing Lilly Pulitzer from Target

Target’s Anniversary Collection goes live SOON!

Target’s most sought-after pieces and guest favorites from the past 20 years are returning for Target’s Anniversary Collection, and they’re set to go live on September 14! Items will be featured from a long list of iconic designers like Isaac Mizrahi, Phillip Lim, Zac Posen, and more (see the full list here), with prices ranging from $7 to $160.

Hip tip: While Target hasn’t revealed the exact start time, you may want to stay up late if there’s something you really want to buy. These sales usually sell out quickly. In the past, they’ve gone live during the wee hours of the morning, so it could be any time after midnight!

With nearly 300 items to choose from, you’ll definitely want to do your browsing now and give yourself plenty of time to scope out your favorite items. Here’s a sneak peek at a few products we know will sell out quickly. Keep reading for the steps you can take to give yourself the best chance at snagging one of these iconic items!


Missoni Home items from Target

Missoni Home Items

Missoni is back with its selection of clothing and other products, but it was the brand’s home goods that really stole the show back in 2011 when they first graced the shelves of Target. The Missoni line sold out quickly, but now we’re getting a second chance to get these iconic zig-zags and bold prints at Target prices.


two men pouring tea from teapot

Michael Graves’ Spinning Whistle Teakettle

This Spinning Whistle Teakettle is probably the most recognizable piece from the Michael Graves collection that debuted back in 2000. As described by Target, “it’s a work of art that works!”


Anna Sui items from Target

Anna Sui Apparel

Anna Sui is known for her unique approach to Upper East Side vintage style. Target’s original 2009 collaboration with Sui highlighted the designer’s fresh, youthful, pop-culture looks inspired by the styles of Gossip Girl. This year’s Anna Sui collection features vintage fashions with inclusive sizing.


Mothers & daughters wearing Lilly Pulitzer

Lilly Pulitzer’s Mommy and Me Pairings

Target’s 2015 Lilly Pulitzer collection was a fan favorite with cheerful apparel, accessories, and home decor. This time around, we expect the matching dresses for women and kids to be among the first of Lilly Pulitzer’s colorful florals to sell out from this collection.


Family carrying Hunter bags

Hunter Accessories

The Hunter collection sold out in the blink of an eye when it was originally released back in 2018. This year, the iconic British outdoor brand is back with an assortment of colorful, weather-ready bags that will also sell out quickly.


Shop NOW and checkout later!

The big day is almost here! In the meantime, here’s what you can do to get ready and give yourself the best chance of getting your favorite items on September 14:

  • Browse the 20th Anniversary Collection now.
  • “Heart” your favorite items in advance (just look for the heart icon towards the bottom right of each product’s listing).
  • When the sale goes live on September 14, use your “hearts” list (located under “my account”) to easily roll all your favorite items into your cart!

Target is hiring seasonal workers for the holidays!

Join The Discussion

Comments 21

  1. wifeandmomof3

    Looking for Amazon book coupons anyone know of any?

  2. Angela

    What time will deals go live on the East Coast? I see 9/14 but does that mean midnight or will they wait later to encompass the whole country?

  3. Blossom Parekh

    What time will the sale go live?

    • Diana

      3 am

      • Koroh

        3am east?

  4. Jennnifer L.

    Is this ONLY online? Nothing in stores?

    • Jennifer (Hip Sidekick)

      It says, “Product selection and availability per design partner will vary by store, but the entire collection will be available on Target.com and the Target app for a limited time.”

  5. Wendy

    I am at Target right now in Twin Falls Idaho and they are setting up a good sized display for 20th anniversary items so I would guess some items will be in store as well

    • Jennifer (Hip Sidekick)

      Thanks so much, Wendy!

  6. Sarah

    I love the Lilly Pulitzer dresses but maybe they should have been released in the spring or early summer, not when I’m getting my cozy sweater & pumpkin picking on.

  7. Jackie

    Target locations will have a set collection. You can type in your zip code in “How to Shop” to see what will be in your local Target. Mine has about 2/3 of them, but it varies.

  8. Amy

    Heading there tomorrow! Hoping they still have the John Derian plates when I get there!

  9. Casey

    It’s up! But i found you can’t actually add directly from your love list, you have to go to the product page directly for it to show it in stock.

  10. Marie

    It’s live! Happy shopping!! <3

  11. Marianne

    Thank you Hip2Save for the tip on adding items to my favorites. I added the large hunter backpack and it was so easy. Right at 3am I was in the app, added to cart and was checked out in less than a minute! Thank you for all that you do!

  12. KTBB

    It’s live. I just got a few things I wanted just now. The website was good, no lagging yet 😆

  13. Jessy

    The thing I wanted is already sold out 🙁
    Fingers crossed I can get it at the store when they open!

  14. Elizabeth With An S

    I bought a red bomber jacket and place mats online around 6 am. Thanks for posting!

  15. Lora

    I got to my local Target around 10am and the anniversary collection area looked virtually untouched so I was able to grab some stuff that I wanted!

    • Chelsey (Hip Sidekick)

      Woohoo! So glad you were able to grab what you wanted!

  16. Colleen

    Impossible to find plus sizes and they are unavailable on line all day today. I am sooooooo desperately disappointed.

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