Kellogg’s Family Rewards is Saying Goodbye to Keebler Cookies, Famous Amos, Mother’s & More Brands

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Woman holding box of Keebler Coconut Dreams Cookies

The recent sale of several brands owned by Kellogg’s means that these brands will no longer be part of the Kellogg’s Family Rewards program, nor will coupons or recipes for these brands be available on KelloggsFamilyRewards.com. These changes will take effect on December 31, 2019.


Murray cookies

The brands affected by this sale include Keebler (cookies, ice cream cones, and pie crusts), Mother’s cookies, Famous Amos cookies, and Murray (cookies, sugar-free cookies, and fruit-flavored snacks). These brands will be removed from the KFR website on December 31, 2019; however, you can continue to earn points for these purchases made on or before that date. The last day to upload a receipt to KFR for a purchase made prior to December 31, 2019 is January 31, 2020.


Keebler crackers

Keebler crackers (including Club, Town House, Toasteds, Zesta, and Sandwich crackers) will remain a part of KFR. The KFR program will continue to offer coupons, sweepstakes, rewards, and digital rewards for the purchase of these and other Kellogg’s products.

For more information, and to view a complete list of all the brands affected by this change, please visit KelloggsFamilyRewards.com.


Find all the best deals on current Kellogg’s products!


Thanks, Benjamin!

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Comments 7

  1. Gina G.

    Not the cookies, uuuugggg! 🙁

  2. Debbie in PA

    I’ve noticed that they have already taken down the coupon reward for the cookies, which is a bummer. I went to get some the other day when they were on sale at my store, and I saw the notice on their website. 🙁

  3. Allison

    Oh no! Some of the cookies are delicious! The little frosted covered animal cookies?! I better buy some now !

    • mel

      They’re not going to stop making them, just going to be under a different company name instead.

  4. Margaret

    I was under the impression they are just leaving KFR-are they going to stop being made?

    • jennifer

      They are still being made and are still the same. They are just owned by a different company.

  5. Janey

    I’ve come to like mexican animal crackers that have frosting and beads and come in something the size of a lawn sack!

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