Don't miss a deal!

Subscribe to our newsletter.

Target Launches Open Story, Its Own Chic and Affordable Brand of Luggage

Hip2Save may earn a small commission via affiliate links in this post. Read our full disclosure policy here.

hard-shell checked luggage at Target

Target is now selling its own brand of premium luggage!

Target recently launched another store-exclusive brand, and this one includes nearly 40 pieces of stylish and affordable luggage. Named Open Story, the new luggage brand features everything you could possibly need to pack for your next trip, including checked and carry-on luggage, backpacks, packing cubes, cosmetic cases, garment bags, duffel bags, and totes.


luggage at Target

The larger pieces like the carry-ons and checked luggage have a hard shell and come in nine colors. The smaller accessories come in a variety of materials and versatile colors such as Tan, Olive, and Black. Despite the chic appearance of this luggage collection, its modest price range spans from just $19.99 to $179.99.


luggage lock on hard-shell luggage

Not only does Open Story offer a stylish way to pack, but it also has several features to make the whole travel experience more enjoyable. Select pieces have built-in TSA locks, USB ports for a power bank or battery charger (not included), 360-degree swivel wheels, and expandability for up to 20% extra space. Open Story also offers a 10-year warranty on its hardside luggage and a 5-year warranty on its softside pieces!

Here’s a closer look at some of the pieces available from Target’s new Open Story luggage collection, which is available right now both in-store and online at Target.com.


Hard shell luggage at Target

Hardside 29″ Checked Suitcase – $179.99


hardside carry-on luggage at Target

21″ Hardside Carry On Suitcase – $149.99

Hip tip: Keep your eyes open for unexpected clearance tags as you’re shopping this collection in-store. We found select colors of the 21″ Hardside Carry On Suitcase marked down to just $44.98 at our local Target!


black backpack at Target

Traveler Backpack – $119.99


black weekender bag at Target

Weekender Bag – $79.99


green backpack at Target

Commuter Backpack – $49.99


hand holding small backpack at Target

City Mini Backpack – $49.99


black travel wallet

RFID Travel Wallet – $24.99


mini hardside luggage at Target

Hardside Mini Case – $19.99


Find out how Collin went from being an over-packer to a carry on enthusiast!

Join The Discussion

Comments 9

  1. Taylor S.

    I love how they brand this as “affordable”. $150 for a carryon is not affordable by any stretch.

    • Jennifer (Hip Sidekick)

      If you watch for clearance tags on this brand, we found some of them marked down to under $50.

      • Ricky

        These just came out this month and they are already on clearance? I can’t believe it! You sure it wasn’t for a different product?

    • dblD amber

      So agree, they look very attractive but wow that price tag. Amazon basics are great and at a much lower price

    • Elissa

      Holy cow I agree! I bought an AMAZING backpack suitcase on amazon for $50 not $150! Ouch

  2. Sarah

    No thanks. Tj Maxx and Marshalls sell name brand luggage for half the price.

    • JenniferS

      Agreed

  3. Bonnie

    Umm…$150 for a carry on is not my idea of affordable🤣 I bought two large Samsonite hard case suitcases at TJ Maxx for less than that total just a couple of months ago.

  4. Sallys

    I am glad to see these comments as I am interested in getting some luggage.

Leave a Reply

Your email address will not be published. Required fields are marked *

It's not your Grandma's coupon site!

Sign up for a Hip2Save account (it's free) to access all of the awesome features!

Forgot Password?

Don't have an account? Register

Forgot Password

Don't have an account? Register

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! What are ya waiting for?!

Already have an account? Login

Become a Hip2Save Insider

Don't Miss Out! Join our large community of insiders - it's totally free! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! What are ya waiting for?!



Already have an account? Login

Thank you for rating!

Would you also like to leave us a comment?