Target Launches Open Story, Its Own Chic and Affordable Brand of Luggage
Target is now selling its own brand of premium luggage!
Target recently launched another store-exclusive brand, and this one includes nearly 40 pieces of stylish and affordable luggage. Named Open Story, the new luggage brand features everything you could possibly need to pack for your next trip, including checked and carry-on luggage, backpacks, packing cubes, cosmetic cases, garment bags, duffel bags, and totes.
The larger pieces like the carry-ons and checked luggage have a hard shell and come in nine colors. The smaller accessories come in a variety of materials and versatile colors such as Tan, Olive, and Black. Despite the chic appearance of this luggage collection, its modest price range spans from just $19.99 to $179.99.
Not only does Open Story offer a stylish way to pack, but it also has several features to make the whole travel experience more enjoyable. Select pieces have built-in TSA locks, USB ports for a power bank or battery charger (not included), 360-degree swivel wheels, and expandability for up to 20% extra space. Open Story also offers a 10-year warranty on its hardside luggage and a 5-year warranty on its softside pieces!
Hardside 29″ Checked Suitcase – $179.99
21″ Hardside Carry On Suitcase – $149.99
Hip tip: Keep your eyes open for unexpected clearance tags as you’re shopping this collection in-store. We found select colors of the 21″ Hardside Carry On Suitcase marked down to just $44.98 at our local Target!