A New Bath & Body Works Experience Is Coming – Cleaner Scents and Easier Shopping!
Bath and Body Works store changes are on the horizon!
If stepping into a Bath & Body Works store feels a bit chaotic, don’t worry, a refresh is on the way!
After seeing a dip in sales, the company recently announced changes focused on simpler, easier-to-shop stores, cleaner ingredients, and a more convenient online experience, including a debut on Amazon.
What will the in-store shopping experience look like?
Expect less clutter and a more streamlined layout that makes it easier to find your favorites. Bath & Body Works will dial back its focus on men’s haircare and grooming products to concentrate on what it does best: home fragrances.
How will Bath & Body Works use clean ingredients?
The brand will continue to refine its inventory and lean into “clean” ingredients.
What’s in store for the digital Bath & Body Works shopping experience?
Bath & Body Works plans to launch on Amazon for a more convenient way to shop online, while also refining its website and app, running fewer sales, and promoting fewer collabs.
Stay tuned for all the latest Bath & Body Works updates, new store changes, and more!
I think it has to do more with the new rewards system … Ha
This sounds great because I get so overwhelmed in their stores. There is too much to look at and I can never find the scents I want.
I think their dip in sales has more to do with their huge price increase. It’s a mid tier luxury item. Mid tier shoppers have less disposable income. Their fragrance options and packaging choices haven’t been very good either. I’ve noticed a shift in those lately, but I walked out without a single thing every time I went in for a year solid because they never had anything I wanted.
You can barely move around in the store.
Their regular prices have gotten ridiculous. No way can I afford anything there if it’s not substantially discounted. Plus, I think consumers ARE getting more health-conscious, so if they have cleaner ingredients, that would be great.