The Iconic Simply Shabby Chic Line Is Returning to Target

By Denise | Staff Writer

Oct 08, 2026 @ 11:58 AM MDT

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Target is bringing back the nostalgia of Rachel Ashwell’s Simply Shabby Chic line to their stores on October 11th!

You may remember the brand’s distinctive, charming, and vintage-inspired styles for the home – and if you don’t, you’ll get to discover it for the first time.

simply shabby chic pieces hanging

Get ready for each collection drop:

New Bedding on October 11th – This collection will include comforters, quilts, duvets, sheets, shams, decorative pillows, and throws with floral prints, ruffles, quilting, soft colors, and layered textures.
Holiday Bedding on October 18th – The holiday assortment will have a more romantic take on traditional seasonal decorating with vintage-inspired accents, delicate details, and giftable pieces.

Plus, Holiday Decor will be released on October 25th!

Each collection will offer a charming aesthetic with unique style and design, all with an affordable price tag!

Pricing on these pieces starts at just $20, with most under $50, so you’ll be able to find lots of new favorites that you’ll be excited to incorporate into your home’s style without breaking the bank!

See what else is new at Target!

About the writer:

Denise has been blogging since 2018 and following Hip2Save since 2008. With a Bachelors degree in Business from Purdue University and 15 years of banking experience, she always has savings on her mind. When she's not browsing the clearance racks of Target, you can find her watching documentaries or cheering on her son at his soccer games with her family.