18 Must-Try Valentine’s Day Candy Picks in 2024 – All Team Favorites!

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What’s the best Valentine’s Day candy for 2024? Here are 18 of our team’s favorites!

Valentine's Day candy on counter - Sour Patch Kids, Hot Tamales, Starburst

Have the sweetest Valentine’s Day!  💝 

With love already in the air, it’s time to showcase that affection with something sweet. Aside from flowers, Valentine’s Day candy is the number one contender for a gifting must-have. Whether it’s for your spouse, kids, or friends, we have tons of choices all ages are going to love. We’re rounding up the best Valentine’s Day candy to buy in 2024!

valentines day candy in target cart

Many of these picks are from our Hip2Save team members, so you can take our word for how yummy these treats are. Plus, they’d be awesome to make goodie bags with, as many of the choices are individually wrapped and have festive packaging! 😍

Here are our top 18 choices for the best Valentine’s Day candy:

1. Paige can’t resist falling in love with the nostalgic Conversation Hearts.

A bag of brachs conversation hearts which is some of the best Valrentine's Candy of 2024

Brach’s Valentine’s Conversation Hearts
Only $3.69!
*Score them 2/$7 with free order pickup thru 2/14

Conversation Hearts are a quintessential, and also slightly controversial, Valentine’s Day treat that is a beloved tradition for many! While it’s certainly not unanimous for people to agree on how tasty they are, they do serve serious nostalgia and that’s why Paige puts them at the top of her list of the best Valentine’s Day candy!

2. Speaking of, Hershey’s has Valentine’s Conversation Kisses!

A hand holding a bag of Hershey conversation Kisses Valentine's Day candy

Hershey’s Valentine’s Kisses Milk Chocolate Conversation
Only $3.99 w/ free store pickup (reg. $4.49)

Each kiss is classically wrapped individually with adorable phrases underneath, which would make for a great snack or party favor for any V-Day festivities.

3. According to Alli, it’s not Valentine’s Day without a box of Turtles.

hand holding red box of chocolates

DeMot’s Turtles The Original Caramel Nut Cluster 4.6oz
Only $5.29!
*Pay only $3.97 each when you buy two!

The taste of pecans drenched in caramel and chocolate keeps fans coming back for more year after year. These tasty little morsels are a favorite of Hip2Save Sidekick Alli who says they’re absolutely delicious – she could eat them all day, every day, for the rest of her life!

4. Gummy Nerds get Lina’s vote for the best Valentine’s Day candies.

A package of gummy nerds next to a snacklebox, or a tackle box filled with snacks.

Hip Sidekick, Lina, has joined the team bandwagon and is loving Gummy Nerds this year! She even used them to create a DIY Valentine’s Day Snack Box that you can make, too!

5. Shaped Reese’s taste even better than the regular ones (I said what I said).

reeses peanut butter hearts

Reese’s Valentine’s Milk Chocolate Peanut Butter Hearts
Only $3.99 w/ free store pickup (reg. $4.49)

Every holiday season, we look forward to the cute shapes Reese’s releases, and these heart-shaped bites are on point for Valentine’s Day! While the chocolate and peanut butter flavors stay the same, limited edition novelty-shaped Reese’s candies somehow taste so much better. 😄

HIP TIP: Eating low carb like Hip2Save’s Kelli? Try her favorite alternative, Quest Peanut Butter Cups, with only 1g of net carbs per serving!

6. Monica can’t get enough of these pineapple and raspberry gummy bears.

Haribo Gummy Bears in pineapple and rasberry flavors are some of the best Valentine's Day Candy of 2024

The Valentine’s Day pack contains only pineapple and raspberry-flavored bears, which according to Monica, are the best flavors. She’s so excited to have them in the same bag, she’s stocking up on this special mix!

7. Our kiddos love these Sour Patch Kids Valentine’s Hearts.

sour patch kids hearts

Say hello to Sour Patch Hearts! The flavors are filled with pink strawberry and red raspberry for a delicious fruity snack. Some reviewers even say they love these flavors more than the original! Better yet, the packaging already has a spot to fill in “To” and “From” making these boxes totally giftable and some of the best Valentine’s Day candy to buy for the classroom!

8. Hip2Save’s Shane is all about the cherry PEZ.

Cherry Pez candy refills

Cherry Pez Refills, 2 lbs.
Only $17.99 shipped when you opt to Subscribe & Save (reg. $22.99)!

When I polled the team on their favorite Valentine’s Day candy, Shane was quick to answer that all he needs is cherry-flavored PEZ. If your sweetheart is a fan of this retro candy, you can buy them refills in bulk. Gift these along with a Valentine’s Day PEZ dispenser and your sweetie can enjoy these treats all month long!

9. You can’t go wrong with a classic heart-shaped box of assorted chocolate.

russell stover heart

ferrero rocher chocolate valentine's box

See's Candies Be Mine Heart filled with chocolates

There’s nothing better than receiving a classic assortment of various different chocolates! There are tons of different chocolate heart collections to choose from, but if you’re unsure of which to pick, try Hip Sidekick Monica’s favorite, which is See’s Candies!

10. Some of the best Valentine’s Day candy to buy in 2024 are these Dove chocolate hearts!

Hand holding a package of Dove hearts, some of the best Valentine's Day Candy to buy

Dove Valentine’s Milk Chocolate Hearts
Only $4.49 (regularly $4.99) with free store pickup!

The silky smooth chocolates are made with the luscious rich milk chocolate we’ve already come to love from Dove, but there’s just something about heart-shaped chocolates that makes them taste even sweeter!

11. Liza’s favorite candy is Lindt truffles.

Lindt Strawberry Trufflesm which is some of the best Valentine's candy to buy

Lindt Lindor Valentine’s Strawberries and Cream White Chocolate Truffles
Only $4.69 (regularly $5.69) when you clip the $1 off Circle offer!

If you love Lindt Truffles like Liza, try the Limited Edition Strawberries & Cream ones this V-day! They are back for 2024, so if you missed them last year, now is the time to scoop some up!

12. A chocolate rose makes Collin nostalgic and it’s always one of the best Valentine’s Day candy picks.

Chocolate roses at Target

Show your appreciation by distributing a sweet edible red rose. 🌹Collin loves these as she remembers these chocolate roses being the big thing to gift back in junior high — anyone else?! 🙋‍♀️

13. The Skittles Valentine’s Exchange kit is a Valentine’s card plus a treat all in one!

 Skittles Valentine's Day Candy

Skittles Valentine’s Exchange Kit
Only $4.49 (regularly $4.99) with free store pickup!

If you have little ones, these Skittles packages would be perfect to bring to your kiddo’s classmates. Each packet has a “To” and “From” label and the set even comes with a teacher’s card! These Skittle packs are a great option for Valentine’s Day candy to buy in 2024.

14. Candy Corn enthusiasts (and naysayers), it’s time to try Cupid’s Corn! 

pink white and red valentines day cupid candy corn

Move over Candy Corn — we’re introducing you to Cupid Corn! While this was a big point of contention amongst our team during Halloween, we think Cupid Corn is too darn cute not to love! Where do you stand on the sugar-filled debate?

15. Health-conscious Sara doesn’t often eat candy, but when she does, she enjoys UNREAL Dark Chocolate Coconut Bars.

Unreal Dark Chocolate Coconut Bars

Sara loves the simple and clean organic ingredients in these yummy dark chocolate coconut bars. She says they’re delicious without being too sweet. Plus, they’re kiddo-approved – the last time Sara had them, her kids managed to snag half the bag! 😂💛

16. Tell your sweetie they are “hot stuff” when you gift a box of Red Hots cinnamon candy.

Cinnamon Red hots candy

Spice up your Valentine’s Day with cinnamon candy! If you ask me, there is no better holiday to gift RedHots than on Valentine’s Day.

17. Take a tip from Emily and try Buffalo’s famous sponge candy.

Milk Chocolate Sponge Candy from Buffalo, NY

This special sponge candy has a crunchy outer layer that melts into a chewy and sugary center that makes it Hip Sidekick Emily’s favorite. The candy is the pride of Buffalo, but you no longer have to trek all the way to New York to try it, as it’s now available on Amazon!

18. Our whole team loves Lindt Mini Pralines!

A box of lindt mini pralines, which is some of the best Valentine's Day candy to buy

Wow, are these mini pralines a decadent treat! Our Hip team enjoyed taste testing each of these mini pralines last year and it was so hard to pick a favorite flavor. If you ask us, these delightful bites are a delicious way to show someone you care!

Gifting to a classroom? Use our FREE printable Valentine’s Day cards for kids!

About the writer:

Kara is a writer and photographer from the Midwest. Her creative work has appeared in various publications over the past decade. With a background in finance, she loves to be money-savvy.

Join The Discussion

Comments 2

  1. Meee

    How did Sweetarts coversation hearts not make the cut?

  2. Crys L

    I agree with Sara and Alli!

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