Betty Crocker Gel Food Coloring 4-Pack Only $1.98 on Walmart.com (Reg. $4)

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Betty crocker food color gel

Walmart has a deal to help you save money baking! 🧁

Head on over to Walmart.com and snag this Betty Crocker Gel Food Coloring 4-pack in Classic Colors for only $1.98 (regularly $3.88)! Be sure to opt for free store pickup where available.

Walmart and Target’s comparable store brand gel food colors are both priced at about $2 more, so we think this is a pretty good deal, especially just in time for Valentine’s Day cookies or to have for dying Easter eggs.

You get four water-based gel colors, perfect for tinting drinks, cake batter, butter cream and more – without thinning your recipes with excess liquid.

Betty Crocker gel food color

Here’s what reviewers love about it…

Easily mixes to make bright colors using a very small amount of gel. My daughter loves to make cakes and is always playing around with the colors. The primary color product is one of her favorites because the color is nice even after it bakes. Will definitely purchase again and want to try the neon colors next!


There are many food coloring products available these days, some new brands some old, but I trust Betty Crocker more than all of them. Their prices are always competitive and their product always reliable.


This Betty Crocker food coloring gel is easy to use and exactly what you would expect. It comes with 4 colors blue, yellow, green, and red. They come in the small tubes that you would buy the single color gel in. They are vibrant and go on easily. I like that the tubes have caps so they can be resealed.

See why we’re simply CRAZY about this yummy cake!

  • Shipping & Terms

    Walmart

    Walmart+ members score free shipping with no minimum on most orders! Otherwise, choose free in-store pick up if available near you, or you can snag free next day shipping on any eligible $35+ order. Or pay $6.99 for shipping for orders under $35.


About the writer:

Cara has a Bachelor’s Degree from Northwestern State University, with a background in writing about food, culture, and beauty.


Join The Discussion

Comments 2

  1. browniesmomma

    Shows 3.88 for me…

    • Jessica (Hip Sidekick)

      Darn! Thanks for the heads up! It does look like the price has gone up a bit now. Hoping we might see it drop again soon! 🤞💓

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