LEGO World Play Day is October 12th | Fun & Free Activities & Gifts at LEGO Stores!

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LEGO wants the whole world to play more!

On October 12th, plan to head to your nearest LEGO store to celebrate LEGO’s World Play Day! Kids and adults of all ages are invited to come participate in tons of fun activities including in-store challenges, tower building, robot building, and a variety of other ways to play!

Plus, kids will receive a free bag of LEGO bricks (while supplies last)!

LEGO started World Play Day in 2022, originally to celebrate its 90th anniversary and the importance of playing, creating, and using your imagination! The tradition continues this year to give everyone a reason and opportunity to take a break and enjoy some fun and play!

2 kids playing with LEGO

LEGO believes that “play is your superpower”! Playing unlocks a kid’s true potential and helps them connect with others and the world and communicate better. Plus, through playing, kids can learn to think outside the box, gain confidence, and improve their creative problem-solving skills.

LEGO also feels that it’s important for adults to incorporate play into their lives as it helps us relax, stay centered, and continue to learn & grow!

woman playing with new lego insect collection

You definitely want to check out this World Play Day info page on as you can already find some fun activities to participate in to get ready for next Thursday’s event!  There will be even more added next week, so be sure to bookmark the page and check it out!

Also, be sure to join LEGO Insiders (it’s free) to earn points on LEGO purchases, get rewards like cool LEGO gear, early access to new LEGO sets and exclusive offers!

Find a local LEGO store here and mark your calendars to attend the event next Thursday, October 12th, and be sure to add in some time every week for play too!

Check out the hottest LEGO sales and deals here!

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