New Pop-Tarts x Crocs Collab Launches 8/9 With Edible Jibbitz | Enter to Win!

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white Crocs with Pop-Tart Jibbitz

At first glance, unfrosted Pop-Tarts and Crocs don’t appear to have very much in common.

For starters, one is food, and the other is footwear. One tests the limits of flavor, while the other pushes the boundaries of fashion. Pop-Tarts are great in the toaster, while Crocs thrive in wet conditions. Get this confused, and you’ll wind up with a soggy breakfast and melted shoes.

But upon closer inspection, you will definitely notice some similarities between these two iconic brands. Both Crocs and unfrosted Pop-Tarts are designed for convenience, they both come in endless varieties, and they’re both covered in holes. Those are the very same holes that inspired a unique collection of Pop-Tarts Croc-Tarts, the footwear/flavor collab we didn’t know we needed!

“When thinking about bringing these two iconic and beloved brands together, we couldn’t help but notice the uncanny similarity of the Crocs shoes and Unfrosted Pop-Tarts. We’re excited to unveil our newest snacking twist, an interactive experience where fans can add flavor to both using fun and distinct charms.” – Heidi Ray, Senior Director of Marketing, Pop-Tarts

pop-tarts and crocs on blue and green background

Beginning Wednesday, August 9th, fans can enter for a chance to purchase a Pop-Tarts Croc-Tarts Kit on These limited-edition kits will come with one pair of custom Crocs Classic Clogs featuring Pop-Tarts-inspired Jibbitz charms.

The kits will also include a box of Unfrosted Strawberry Pop-Tarts featuring Crocs-shaped candy Jibbitz charms, so now you can decorate your Pop-Tarts in the same way you’d accessorize a pair of Crocs!

The first chance to win is August 9, 2023, at noon ET., with three additional opportunities on August 11, August 16, and August 18. Only 60 kits will be available during each of the promotional windows, so you may want to sign up for a reminder to have the best chance of grabbing one of the Pop-Tarts Croc-Tarts Kits.

With each entry, you’ll either receive an email notifying you that you were selected to purchase a kit, or you’ll get an email telling you to try your luck during the next drop. At this point, the price of the Pop-Tarts Croc-Tarts Kits remains unknown, so you may want to figure out what it’s worth to you before you get caught up in all the excitement of flavorful fashion on release day!

If you’re selected to win the chance to purchase a kit, they’ll be available on a first-come-first-served basis, so be sure to place your order before your size sells out.

See the other fun surprises the world of food news has in store for us!

About the writer:

Jenna has a Bachelor's Degree from Lycoming College and her Master's from Penn State, holding 4 years of writing experience between a variety of publications and Hip2Save.

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