Target Launching New Brand Called Dealworthy – Offers Low Prices on Everyday Basics

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Target’s new brand, dealworthy, is bringing you everyday basics at affordable prices!

dealworthy products

Save on everyday essentials with Target’s newest brand, Dealworthy.

Target has some exciting news for 2024! The popular retail chain is introducing its newest brand, Dealworthy, which will offer nearly 400 everyday essentials, with most items priced under $10!

You won’t have to sacrifice quality to get the low price either! The intent behind Dealworthy is to give Target patrons high-quality goods at a fantastic value.

The Dealworthy brand offers a huge variety of items too! You’ll spot apparel, accessories, beauty products, electronics, and home items in this new collection.

 dealworthy phone cases

When do Dealworthy products hit the shelves?

The first products are arriving in stores and on this month so keep your eyes peeled!

Even better, the store plans to continue to expand the brand throughout 2024 and 2025.

Target has stated that upcoming product releases include items like power cords, undergarments, socks, dish soap, laundry detergent, and more!

personal care products from Target's dealworthy brand released in 2024

What is the return policy for Dealworthy products?

The Dealworthy brand will adhere to the store’s current return policy for Target-owned brands. That means if the items you buy aren’t up to par, you can return them within one year. Just bring in your receipt to receive the refund or exchange.

With low prices and an extended return window, the Dealworthy brand sure sounds promising!

Will you be shopping this new brand? Let us know!

Going shopping? Check out the Target weekly ad before you hit the store!

About the writer:

Kara is a writer and photographer from the Midwest. Her creative work has appeared in various publications over the past decade. With a background in finance, she loves to be money-savvy.

Join The Discussion

Comments 9

  1. kayjayc

    Hm, I don’t like that name or branding style. It gives very “generic” and “cheap” vibes, but not in a good way.

    • Jodi P

      I agree….and there should be a hyphen in “deal-worthy” lol

  2. Marie

    Great. I’m excited. Can’t wait to try some items. Thanks!

    • Jessica (Hip Sidekick)

      You’re very welcome, Marie! 🤗

  3. Sarah Langston

    So is this replacing Up&Up?

    • Jessica (Hip Sidekick)

      Hey Sarah! It looks like Up&Up will still be available, based on this article released on CNN. We’ll keep our eyes peeled for further updates as this new brand hits store shelves too. ❤️

  4. Melissa

    Is this replacing the Smartly brand? I thought they rolled that out a few years ago with this same type of idea. Bargain, but quality.

    • Jessica (Hip Sidekick)

      Great question, Melissa. When reading through this CNN release on the upcoming brand, it does look like the Smartly line may be discontinued. 💗

  5. Bea

    Within the last year I’ve completely stopped shopping at Target because of their prices. I don’t shop online or store anymore it’s just too expensive.

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