Target Toy Sale | Up to 70% Off Barbie Dolls, LOL Surprise, Our Generation, & More

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woman holding large doll playset in store

Fill the gift closet on a budget with Target deals!

For a limited time, Target is offering up to 70% off select toys including favorite brands Our Generation, Barbie, LOL Surprise! and lots more! We spotted many of these deals both in-store and online, so you can grab them on your next Target run, or snag them from your couch. 🙌🏼

They’ve dropped prices on a ton of popular items, so now’s the perfect time to shop for ahead for the kiddos’ birthdays and upcoming holidays.

Better yet, Target RedCard holders will score an extra 5% off their purchase and get free shipping. If you don’t already have a card, through May 28th, you can sign up now and score a coupon for $40 off a $40+ purchase!

Here are a few highlights…

puppy salon playset on store shelf

VTech Glam & Go Puppy Salon
Only $13.74 (regularly $27.49)

bbq grill playset on store shelf

Our Generation BBQ Playset w/ Play Food
Only $16.49 (regularly $32.99)

kids grill and camper playset on store shelf

L.O.L. Surprise! Grill & Groove Camper
Only $13.49 (regularly $26.99)
*This was priced at $19.99 in-store, so consider snagging this one online for the best deal

Bluey's Family Home toy set

Bluey Family Home Playset
Only $14.49 (regularly $28.99)

movie figure playset on store shelf

Wizarding World Harry Potter Magical Minis Hogwarts Castle Playset
Only $32.49 (regularly $64.99)

*Compare to the current Amazon price of $97.73!

doll playset on store shelf

L.O.L. Surprise! O.M.G. Movie Magic Studios
Only $40.79 shipped (regularly $135.99)

girl holding blonde doll in swimsuit

Barbie or Ken Beach Doll
Only $2.49 (regularly $4.99)

little girl playing with activity table in living room

VTech Touch & Explore Activity Table
Only $17.74 (regularly $35.49)

*Compare to the current Amazon price of $37.44!

Check here for more great toy deals…

  • Shipping & Terms


    Shipping is free on orders of $35 or more. You may also be able to opt for free in-store pickup if items are in stock and available near you.

    If you're a Target RedCard holder, you'll get an additional 5% off your order plus free shipping on any size order! However, exclusions do apply and orders for RedCard holders may require the $35+ shipping threshold.

    Plus, you might be able to score $1 savings on your order by consolidating your shipping. On the app, just click the No-Rush Shipping option. Online, click the "Save $1 with Order Consolidation" option during checkout.


    Note that this item requires a minimum purchase of $35 or more.

    You may be able to opt for free in-store pickup (if available near you). Plus, if you’re a Target REDcard holder, you’ll save an additional 5% off your purchases!

Join The Discussion

Comments 5

  1. Jessalynn5887

    The HP Amazon castle to be fair is $97 because it comes with 3 classrooms which cost between $10-$17 each if bought separately and a ton more accessories. We bought it for my daughter for Christmas and it was worth the extra money ❤️

    • Amber (Hip Sidekick)

      Thanks for the feedback! Good to know how much is included in that! 🙌

  2. Eva

    My present closet was running super low for my daughter. This sale helped. Thanks!

    • Amber (Hip Sidekick)

      Oh perfect! You’re very welcome, Eva! ❤️

  3. MJ

    I bought the lol move thing at 67 or so not too long ago, april 16th ish, will target price match this new lower price? Or should I just return and reorder?

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